Recent Articles By John Martellaro [RSS]
There is an American meme that cheaper is better. Who wants to spend more money instead of less money? Who doesn't enjoy Walmart or Costco? However, if a company understands why and when people want to pay more, it can succeed wildly. Like Apple. It's a secret hidden in plain sight.
The Logitech Ultrathin Touch Mouse is designed for mobility. Weighing just 2.5 ounces, it has an internal battery, two Bluetooth channels, and can handle a wide variety of OS X gestures.
Nanigans, one of the companies that advertises most on Facebook has revealed that mobile ads on iOS generate 17 times the investment in profits. Mobile ads on Android actually cost more to create than the revenue generated.
In a tweet early on October 16, Apple CEO Tim Cook announced that the Cupertino city council had given unanimous approval for Apple's new campus.
The iPhone 5s comes in gold, silver and space gray. If you're of a mind to protect your new 5s with a case and would like the color to show through nicely, here are five cases that do that in varying degrees, balancing protection with transparency.
Three of the real people portrayed in the Jobs movie – Daniel Kottke, Andy Hertzfeld and Steve Wozniak – weigh in on the movie and tell John Vink of "John Wants Answers," what the movie got right and what it got wrong as well as sharing some great anecdotes about their time with Steve Jobs. One interesting example happens in the first few minutes of the discussion when Woz and Kottke reveal that Steve Jobs not only negotiated with the Dean of Reed College to stay there without being a student, but he asked for – and got! – his tuition money back. A few weeks later he then asked the Dean if he could stay in some of the unused dorms. It's a fascinating discussion.
Microsoft took a considered approach to its Surface tablet with Windows, Office and a keyboard. That's fine in a business environment. However, with the Christmas shopping period fast approaching, and really fun items on people's minds, the Surface tablets are the last thing anyone will be thinking about as a Christmas present.
One might have expected the iPhone 5c, thanks to its lower price to outsell the iPhone 5s. But there are other factors at play, and the fact that the 5s is greatly outselling the 5c by 2:1 is, in fact, not a great surprise.
The time for holding back is over. Apple has a boatload of products ready for primetime, customers are hungry and the competition is fierce. Now is the time to unleash it all. Here are John Martellaro's predictions for the October 22 event.
Our Apple hardware keeps getting more and more capable, and now we have an iPhone 5s with a desktop-class, 64-bit CPU. The massive data created by these modern devices can easily get out of control. All the while, Apple focuses on mobility and a smallish Mac Pro. Is the data management solution really in the cloud? What's the path forward to manage our enormous quantities of data?