Recent Articles By John Martellaro [RSS]

How Apple’s WWDC Keynote Blew Away All the Editorial Nonsense

3:15 PM, Jun. 9th, 2014 · John Martellaro · Particle Debris

There is nothing like a WWDC Keynote, a two hour glimpse into the psyche of Apple, to provide a solid picture of what the company is up to. Observers may or may not like the personality of Tim Cook or the current product line, but last week's keynote illustrates how the efforts of thousands of Apple engineers have come to fruition. It obliterated the Apple hysteria.

WWDC14: Why No New Hardware Was Announced

4:58 PM, Jun. 2nd, 2014 · John Martellaro · WWDC

There was plenty of expectation that Apple would inject some hardware excitement into the WWDC keynote, but it didn't happen. Apple has introduced hardware in the past at this event, but in this year's event, Apple had bigger fish to fry.

iOS8: Apple Debuts HomeKit at WWDC

3:45 PM, Jun. 2nd, 2014 · John Martellaro · WWDC

Apple introduces HomeKit

During Apple's Worldwide Developer conference, Craig Federighi Senior Vice President of Software Engineering introduced HomeKit.  It's not a new piece of hardware. Rather, it's a framework for makers of home automation devices to integrate with iOS.

Let’s Leave Apple’s Tim Cook Alone for Awhile

7:30 PM, May. 30th, 2014 · John Martellaro · Particle Debris

Can We Just Leave Tim Cook Alone?

The poor guy. Everyone writes about him day and night. This and that.  He's no Steve Jobs. Maybe, but he must be his own man. Lamentations: he's just an operations guy. Praise: He sat next to Steve Jobs for over a decade and had Jobs's trust. The reins of Apple were handed over to him, but (tearfully) he doesn't know anything. His hair is funny. He's saving Apple. He's destroying Apple. Can we have the madness stop?