Recent Articles By John Martellaro [RSS]

Finally - Good Forecasts for Apple Watch Sales in 2015

3:35 PM, Apr. 15th, 2015 · John Martellaro · Analysis

A Reuters and Ipsos poll of 1,829 Americans showed that 4 percent of American women and 9 percent of American men plan to buy an Apple Watch. Using the results and U.S. Census data for demographics, the potential sales number is about 15 million Apple Watches.  This is not far from the average of a recent compilation of analyst estimates.

8 Steps to Prepare for Your Apple Watch Purchase Online

3:00 PM, Apr. 9th, 2015 · John Martellaro · How-To

There are several things you can do to prepare for your Apple Watch purchase online to ensure a better chance of success. That's especially true if you're competing with everyone else at 12:01 a.m. PDT on April 10th. John Martellaro walks you through the technical preparations to help make sure you get the Apple Watch you want.

Karelia’s Sandvox 2.10 Breaks New Ground With Easy Web Hosting

11:20 AM, Apr. 8th, 2015 · John Martellaro · Product News

There are several, perhaps daunting, tasks to building a website. One, which the Sandvox OS X app makes easier, is the the design and structuring of a website without knowing much (or any) HTML. Underappreciated, however, is the messy mechanics of setting up a domain and managing access to the site behind the scenes. The new Sandvox 2.10 addresses that beautifully—in Applesque fashion.

Apple Watch Teardown by iFixit is a Gem

2:00 PM, Apr. 7th, 2015 · John Martellaro · Cool Stuff Found

The email started with: "Hey guys, it's time. Everyone said it was impossible, but we managed to get our hands on an Apple Watch." Originally intended as an April Fool gag, this iFixit teardown of a supposedly acquired 2015 Apple Watch remains, even after April 1st, a gem of a presentation for many reasons. In a delightful, deadpan presentation, there's great detail, a clever connection between the features of the Apple Watch and the actual teardown of an original, 1995, collector's edition Apple watch, and just all 'round cleverness. If you missed this video when it was released, it's worth a look, if for nothing else than professional instruction of how to pull off a first-class gag.

Sold! Apple Watch Has Already Earned a Place on My Wrist

11:45 AM, Apr. 7th, 2015 · John Martellaro · Analysis

Unlike Jeff Gamet, I have been slow to explore devices like the Fitbit. That's because I always felt that something better would come along to invest in, and it did.  It's called the Apple Watch. I intend for the Apple Watch to be my goto device for fitness, notices, Apple Pay and, well, everything. I'm all in.

No, the Apple MacBook is NOT a ‘4-year Step Backward’

5:10 PM, Apr. 3rd, 2015 · John Martellaro · Particle Debris

The new Apple MacBook is designed for extreme portability and low weight. Its low power Core M processor provides support for thinner designs and eliminates the need for a fan. To achieve that, it makes a concession to speed. So while the benchmarks are similar to a four year old MacBook Air, this MacBook is most emphatically not a step backward, as Business Insider claims this week.