Recent Articles By John Martellaro [RSS]
A question has been raised by one of TMO's readers whether Apple genuinely cares about its customers. In addition, do Apple customers occasionally have to overcome hurdles that Apple places in the way to productivity? John Martellaro ponders the question and provides an answer from his own experience.
There is more to Apple's new TV ad, "What will your verse be?" than meets the eye. It contains elements that showcase truths about both Apple and its customers that can't be easily dismissed. John Martellaro explains.
For some time now, we've been exposed to speculation about what Apple might do next. Wearable computers: an iWatch (or bracelet) and has a myriad of uses. A next generation HDTV system. An iPad Pro. An iPhone Air. All of that is in contrast to what we saw at CES: gadgets galore. The question is, what do we have time to absorb? What do we want to absorb?
Gartner has released preliminary data for estimated worldwide and U.S. PC shipments for 4Q13 as well as all of 2013. This was the seventh consecutive quarter of PC shipment decline. For the 4th quarter of 2013, Mac shipments leaped +28.5 percent in the U.S., year over year.
At CES, FLIR Systems, Wilsonville, Oregon, unveiled their thermal imaging camera for the iPhone 5/5s, the FLIR ONE. Like a standard case, it slides on to the iPhone and delivers the image to the iPhone's display. The rollout is planned for the spring of 2014, and it will be priced under US$350.
Scanadu has been working on what's basically a personal health monitoring device that, when placed on the forehead, senses personal health information and uploads it to your smartphone. The device is a torus about two inches in diameter and can monitor temperature, respiratory rate, heart rate and blood pressure.
The company founder and CEO Walter De Brouwer has announced at CES that there is now a working prototype and showed it off. However, the device needs FDA approval before it can be sold.
The era of personal health and fitness monitoring is exploding now that we have sophisticated smartphones in our pockets. And it doesn't stop there. Other wearable computing devices, even Google Glass, could eventually display our vital signs second by second. Wireless bloodstream implants to monitor body chemistry could be next.
The Scanadu Scout has been compared to Star Trek's classic tricorder from the original series nearly 50 years ago. But that show is frozen in time. Where we go next with modern hardware, and how fast, is anyone's guess.
At CES, LaCie has unveiled its terabyte storage device, the Fuel, for iPads. Because it creates its own Wi-Fi network, no cables are required, and it can share with up to five devices.
The price at introduction is US$199.99.
The Consumer Electronics Show (CES) is a time for massive PR blitzes and the fruits of massive technical efforts and trial visions of the our electronics future. Should all the new CES TV technologies and announcements alarm Apple? Are opportunities disappearing? John Martellaro doesn't think so.
It's well known that Android has dominant market share as a smartphone OS, but a comScore report released on January 6 highlights the gulf between Apple as the number one smartphone hardware maker and all the rest.
inMarket has announced the launch of the first multi-retailer iBeacon platform with the first grocery marketing solution of its kind. Its "Mobile to Mortar" network utilizes Apple's iBeacon platform to augment the grocery shopping experience for consumers across the country beginning January 6.