Recent Articles By John Martellaro [RSS]
During Apple's Worldwide Developer conference, Craig Federighi Senior Vice President of Software Engineering introduced HomeKit. It's not a new piece of hardware. Rather, it's a framework for makers of home automation devices to integrate with iOS.
The poor guy. Everyone writes about him day and night. This and that. He's no Steve Jobs. Maybe, but he must be his own man. Lamentations: he's just an operations guy. Praise: He sat next to Steve Jobs for over a decade and had Jobs's trust. The reins of Apple were handed over to him, but (tearfully) he doesn't know anything. His hair is funny. He's saving Apple. He's destroying Apple. Can we have the madness stop?
Apple has announced that the Worldwide Developer Conference (WWDC) Keynote will be live streamed on June 2. Considering that Apple's hardware announcements of late have been sparse and there's a huge AAPL stock split coming right after, John Martellaro thinks something big is brewing.
GoSmart is introducing a new member of its line of styluses, the Crossover 400. It's shorter than previous models, looks beautiful, and includes a replaceable ballpoint pen. It retains GoSmart's unique filament tip that glides over Gorilla Glass better than any other tip we've tested. Plus, it's not all that expensive.
The look and feel of OS X had its origins in the Classic Mac OS, long before we had iPhones and iPads. Today, millions of customers are looking at their iPhones and iPads and wondering why OS X looks the way it does.
Tomes have been written about Tim Cook's interest in TV
and what Apple might be doing with a next generation TV system. So far, the discussion has been around a next generation Apple TV black puck or maybe even a full UHDTV. However, when cast in the light of a home automation system, many doors seem to open right and left.
There's a lot to be discovered by putting some current day 6 to 13 year olds in front of a functioning Apple II from the 1980s and watch them try to operate it. The things that we adults took for granted when using our own Apple IIs back in those days utterly mystify a modern kid who's never known anything but iPhones, iPads with multi-touch and Macs with mice. This is a stellar presentation, filled with both delicious technical amazement as well as charming reactions by some very smart kids. It is OMG sensational. If only Art Linkletter could have lived to see this.
The Apple deal with Beats is probably going to happen. The whole affair is likely in lock-down mode until the WWDC Keynote. What's not going to happen, however, is that Beats gets US$3.2B in this deal.
Many Apple observers like to talk about how Apple has lost its innovative edge, how Tim Cook can't carry on without Steve Jobs, how Apple has lost market share in tablets and smartphones and other various and sundry items of complaint. But what would really damage Apple is a breach of the company's Apple ID accounts and credit card data. The planet would rock on its axis.
Microsoft didn't do well selling the first and second generation Surface tablets. Those tablets were not pure, mainstream tablets. So Microsoft has altered its strategy with the Surface Pro 3 to go after notebook computers. The result? The true toaster-fridge makes its debut.