Recent Articles By John Martellaro [RSS]

Apple’s Grand Unified Theory of Products Has a Beautiful Explanation

3:30 PM, Dec. 11th, 2015 · John Martellaro · Particle Debris

Apple's Grand Unified Product Line

Apple's product line has greatly expanded in the last five years to be, as one might say, grand. In fact, the explanation for Apple's Grand Unified Theory of Products has now been analyzed with the clarity of a physics presentation and in a way that's not been approached before. John Martellaro explores a remarkable analysis article that sheds great light in how Apple executives view their present and future products.

Need a Case for iPad Pro? UAG Has Thought of Everything

5:00 PM, Dec. 10th, 2015 · John Martellaro · In-Depth Review

UAG Composite case for iPad Pro

The Apple iPad Pro is a larger iPad than most users are accustomed to and, therefore, requires special handling. Any case for it should fit in with the intended use and be compatible with Apple's Apple Smart Keyboard and pencil. This iPad's extra weight and size make drop protection critical. John Martellaro reviews the Urban Armor Gear Composite Case for the iPad Pro to see how it measures up.

3 Reasons Apple’s TV Subscription Service Failed

6:00 PM, Dec. 9th, 2015 · John Martellaro · Editorial

Apple's subscription TV service: a threat

We now know that Apple has likely suspended its efforts, for the time being, to offer a TV subscription service. We don't know the intimate details of the negotiations, but it's possible to make some good guesses as to why Apple has come away empty handed. John Martellaro explains.

How I’d Like to See the Apple TV Evolve

3:45 PM, Dec. 8th, 2015 · John Martellaro · Editorial

Evolution of the Apple TV

There is the Apple ecosphere and there is the 4K UHD ecosphere. That creates tension. Right now, for technical reasons, it was fairly reasonable for the 4th generation Apple TV to dispense with 4K UHD support, but that will change in the next two years. Here are my best wishes for how Apple handles the transition.

Why the Science & Culture of Star Trek Beats Star Wars

6:45 PM, Dec. 7th, 2015 · John Martellaro · Cool Stuff Found

Fans love to discuss the relative merits of the Star Trek versus the Star Wars universe. This preference is highly subjective, and depends on one's own life evolution and experiences. But this article makes a great case, for the technically minded, that Star Trek is superior. Why? The short list: You'd never see a Jar Jar Binks character in Star Trek. Star Trek tries its best, within limits, to celebrate real science. Women are stronger characters in ST. And C-3PO is no match for the sophistication of Lt. Commander Data. The list goes to 20 items of analysis. Hey. I'm just the messenger. (But I also agree.)

TMO Background Mode: Interview With Andrew Stone From Stone Design

2:15 PM, Dec. 7th, 2015 · John Martellaro · Background Mode Podcast

Background Mode Podcast

Andrew Stone is the founder of Stone Design, a company that has been enormously successful with apps like Create, iMaginator, Videator and, recently, the gigantic Twitter client hit Twittelator. Andrew tells the story of how he was first inspired by Star Trek, Apple's Bill Atkinson in 1987 then Steve Jobs. This interview is full of anecdotes about how Andrew hitched his star to Steve Jobs, NeXT, then Apple's iOS, never looked back and was richly rewarded. Will Shipley has described Andrew as "The Godfather of the Indie developers." Anyone who's thinking about becoming (or flourishing as) an app developer will find Andrew's story fascinating and inspiring.

It’s a Good Thing Apple Didn’t Acquire Twitter

5:15 PM, Dec. 4th, 2015 · John Martellaro · Particle Debris

Apple, Twitter and Marketing

Social media is a powerful force, and it's generally a very good thing for everyone. But when Twitter was at its peak, there were suggestions that Apple should acquire Twitter for marketing purposes. Some reports even said Apple tried. But the truth is that companies are rediscovering the value of a clear, inspiring, one-way video story directed towards customers that sidesteps the noise of social media. Apple has known this all along.

How Fast Does the Apple Watch Need to Change?

3:15 PM, Dec. 3rd, 2015 · John Martellaro · Editorial

Evolution of Apple Watch

The Apple Watch has been shipping in quantity since May. It's now December. Even so, here are those who are dissatisfied with either the state of the Apple Watch or how fast it's changing for the better. Is this realistic? How fast does a wristwatch, even a high-tech one, need to change? More important, what's technically possible?

Three Cool Mac and iPad Holiday Toys for Your Inner Geek

4:45 PM, Dec. 2nd, 2015 · John Martellaro · John Martellaro's Blog

Geek Toys for the Mac User

Several really nifty items have come across my desk recently
that are just in time for the inner geek in you. In this non-review quick look review I describe the Brydge mini keyboard for iPad mini 1,2 or 3, the Other World Computing Thunderbolt 2 Dock and the Macally USB-C/A four port USB 3 dock for the MacBook. You'll be forgiven for wanting all three after you read this.

Jeremy Clarkson’s Video Pitches Amazon Prime Air

5:50 PM, Nov. 30th, 2015 · John Martellaro · Cool Stuff Found

Jeremy Clarkson, formerly with the BBC and Top Gear, has been hired by Amazon to work on a new car show to appear on Amazon Prime video in 2016. Meanwhile, Amazon has put Mr. Clarkson to work. First, pitching the Fire TV. And now he's appearing in an extended YouTube video showing us the virtues of Amazon's proposed delivery by drone system, something Amazon appears to be very serious about. Mr. Clarkson makes the whole project seem so very, very cool.