Recent Articles By Jeff Gamet [RSS]

Microsoft to Finally Bring Office to the iPad in April

10:24 AM, Mar. 18th, 2014 · Jeff Gamet · News

Microsoft is reportedly ready to release a version of its Office suite for the iPad this month, which seems like something of a contradiction considering former CEO Steve Ballmer routinely said Apple's tablet isn't a device for serious work. The new CEO, Satya Nadella, is expected to announce Office for the iPad ahead of the company's Build conference in early April.

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If Office for the iPad is little more than a shell for Office 365, Microsoft shouldn't even bother. There are already plenty of Office-compatible alternatives that run natively on iOS.

Apple Drops iPad 2, Brings Back iPad 4

9:27 AM, Mar. 18th, 2014 · Jeff Gamet · News

Apple unceremoniously put the iPad 2 out to pasture on Tuesday when it replaced the entry level model with the fourth generation iPad. Apple had offered the iPad 2 as a lower priced option to the iPad Air at US$399, and now it's offering the previously discontinued iPad 4 at the same price point.

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As of now, the only non-Lightning connector iOS device in Apple's lineup is the iPhone 4S. Bonus: Your $399 gets you a lot more iPad than it did on Monday.

Apple Adds More Market Competition with 8GB iPhone 5C [Updated]

8:38 AM, Mar. 18th, 2014 · Jeff Gamet · News

True to Monday's reports, Apple launched an 8GB version of the iPhone 5C Tuesday morning. It's available in the E.U. and U.K right now, and will presumably show up on Apple's U.S. website later this morning.

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It'll be interesting to see what the 8GB iPhone 5C does for Apple's sales. The iPhone 5S is selling well, as is the iPhone 4S. At a price point that's just $60 below the 16GB model, the 8GB iPhone 5C may be enough to keep customers who are dead set on buying Apple, but it probably isn't enough to pull in shoppers who are looking hard at Android alternatives.

Microsoft Steps into Evernote Territory with OneNote for the Mac

9:13 PM, Mar. 17th, 2014 · Jeff Gamet · Product News

Microsoft is making a move into Evernote's market on the Mac with its OneNote app. The app has been available to Windows users for some time, but not for the Mac until now.

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This is something Microsoft should've brought to the Mac years ago. Instead, they left the market open for Evernote -- and by extension, they left the iPhone and iPad market in Evernote's hands, too. Microsoft may be big, but that doesn't mean they can take down Evernote.

Apple Looks for iPhone 5C Sales Boost with New 8GB Model

11:11 AM, Mar. 17th, 2014 · Jeff Gamet · News

Apple is reportedly ready to add a lower cost 8GB version of the iPhone 5C to its product lineup, and the new model could hit store shelves early this week. Apple currently offers the iPhone 5C in 16GB and 32GB versions, and word on the street is that neither are selling as well as the iPhone 5S or the older entry-level iPhone 4S.

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If the iPhone 5C isn't selling well, then adding in a lower priced model could help draw in potential buyers who are worried about their overall smartphone startup costs. The crowd that only wants free phones, however, won't be looking beyond the older iPhone 4S.

Steve Jobs Killed Apple Television Idea in Secret Meeting

9:52 AM, Mar. 17th, 2014 · Jeff Gamet · News

The notion of an Apple-branded television may sound exciting, but Apple co-founder Steve Jobs shot down the idea before he stepped down as company CEO. His revelation came during a secret meeting with the company's top executives and sales people, and seem contradictory to the ongoing rumors that Apple has been designing just that.

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I've been saying all along that a television just doesn't make sense for Apple. Instead, sell the Apple TV and let people connect it to whatever television they want. Profit margins will be higher for Apple, and it's a product the company can convince consumers to replace more often than every seven years.

Cloud Storage Price Comparison

9:31 PM, Mar. 14th, 2014 · Jeff Gamet · Analysis

Online file storage, or Cloud storage, may be easy to come by, but that doesn't mean all services are created equally and pricing can vary widely, too. Google drove that point home this week when it dramatically lowered the prices for its Google Drive storage options. We took a look at just how Google's prices stack up against Apple, Amazon, Dropbox, and other Cloud-based storage options.

Apple’s Burstly Kills SkyRocket Service

11:38 AM, Mar. 14th, 2014 · Jeff Gamet · News

Burstly, the company that's known for its TestFlight iOS app testing platform and is now owned by Apple, has been notifying users of its SkyRocket product that they have until June 9 before that service shuts down. SkyRocket is an app monetization service designed to make it easier for developers to work with in-app ad placement services.

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Burstly was offering cross-platform services for developers. Based on the Burstly features that have already shut down, it looks like that's not something Apple is interested in supporting. Hopefully those services will resurface as part of the iOS SDK at Apple's Worldwide Developer Conference this spring.

iOS 7.1: The Keyboard and Shift Key Apple Should’ve Given Us

9:51 AM, Mar. 14th, 2014 · Jeff Gamet · Editorial

Apple made some great improvements in iOS 7.1. It's faster, more stable, you can add shapes to more easily see buttons, and more. That awesome update didn't, however, hit the mark with its new on-screen keyboard representation for the caps lock key. I have a much better idea for how that could've played out.