Apple’s Posts iPad Air ‘Pencil’ Commercial That’s Poetic and Poignant

| Cool Stuff Found

Apple has released a commercial for the brand new iPad Air that was announced during Tuesday's "We still have a lot to cover" media event. Titled Pencil, the spot poignantly and poetically makes the point that the iPad Air is thin. I don't want to say too much more about it lest i spoil the reveal, but I did want to say that I think it's a great commercial.

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Check It Out: Apple’s Posts iPad Air ‘Pencil’ Commercial That’s Poetic and Poignant

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Comments

eolake

Again, I agree. Excellent.

I’d guessed early that there was an iPad behind the pencil. But of course I had an advantage over a TV audience!

Lafael

Beautiful, but…. Does it take too long before the ipad is revealed? Makes me think of the flexibility, robustness and affordability of the pencil i almost never use anymore. .

geoduck

Lafael
You’re probably right but on TV they’ll cut it down for 15 sec and even 7.5 sec spots.

Often the simplest messages are the clearest.

wab95

Love it.

Thanks for sharing, Bryan.

I certainly use my Gen3 iPad RD in the field and in conferences as a serious production device. Can’t wait to see where 64-bit capacity takes it next. I’m anticipating Stata to come out with an iPad software package anytime now.

I pity MS for having missed this boat. They’re now swimming from the shore and hoping to reach this vessel before it powers into overdrive. Outcome: uncertain.

eideard

Notice who’s doing the voiceover on the commercial?

Hint: First name also is Bryan.

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