Ashton Kutcher’s ‘Jobs’ Makes 15 Second Trailer for Instagram

| Cool Stuff Found

The marketing team behind Ashton Kutcher's Steve Jobs biopic, Jobs, have made a first-of-its-kind, a 15 second trailer posted to Instagram. Short trailers are a rarity in the first place, but Twitter's Vine (six seconds) and Instagram's new 15 second video feature offer new opportunities for short format video advertising. Since it's Instagram, you'd have to be following a film's account to see it (or click through from external links like ours), so it has limited reach, but give Mr. Kutcher's team credit for thinking differently. They made a very compelling trailer within the restrictions of the format. Jobs is currently scheduled for an August 16th release.

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Check It Out: Ashton Kutcher’s ‘Jobs’ Makes 15 Second Trailer for Instagram

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7 Comments Leave Your Own

Lee Dronick

A pretty good teaser. I am looking forward to seeing the movie.

BurmaYank

Perhaps, for me, of all Steve Jobs’  features & qualities, the most distinctive & characteristic was his public smile; that thin smile which stretched way far back and abruptly curled impishly up just before it got to the corners of his mouth, which stretched over his well-orthodontured upper & lower incisors which he kept abutting each other along their apical edges (reminding me of Burt Lancaster’s & Kirk Douglas’) by thrusting forward his lower jar just enough to do that alignment.

What I’m wondering about that smile is not so much whether Ashton Kutcher tried to include that smile in his portrayals (more so than he did in this trailer, which was not at all), but especially, but rather, did Steve smile like that only in public or did he also smile like that when he faced the universe (within & without him)?

iJack

BurmaYank ~ WTF are you going on about?
Apical edges?

BurmaYank

“Apical edges?”

—-> the edge along the apex (biting end) of the tooth.

BurmaYank

He seemed to me to frequently smile holding his upper and lower incisor pairs edge-to-edge against each other (like someone with mild prognathia), which reminded me of Burt Lancaster’s & Kirk Douglas’ smiles.

 

BurmaYank

I’m saying that I think that if Ashton Kutcher failed to try to capture that smile throughout the film’s SJ portrayals (at least a lot more than he did in this trailer, which was not at all), his total grasp of Steve’s persona will be significantly lacking.

My second question was whether this smile was for Steve just part of his public “showtime” facade, or had it become more a more intrinsic posture in all his relationships (e.g., with all his various selves, and with his non-self beloveds). 

WTF am I going on about? I don’t really know, actually - at this point, I seem to have pretty much forgotten what made me ask that question, but it seemed to make some kind of sense at the time.

BurmaYank

(Oh!! I just can’t seem to function here without the Comment editor function!)

”... if Ashton Kutcher failed to try to capture that smile throughout the film’s SJ portrayals (at least a lot more than he did in this trailer, which was not at all)...”

should instead have been edited to read:
“... if Ashton Kutcher failed to try to capture that smile throughout the film’s SJ portrayals (at least as much as failed to in this trailer, which was 100% devoid of that smile)...”

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