Jony Ive Has "High Regard" For Existing Watches

Jony Ive, interviewed by Nick Foulkes at the Financial Times:

All of us working on the first iPhone were driven by an absolute disdain for the cellphones we were using at the time. That’s not the case here. We’re a group of people who love our watches. So we’re working on something, yet have a high regard for what currently exists.

I bet his high regard stops much shorter if you change the subject to smart watches.

Still, an interesting thought, and one that resonates with me as a watch guy. I'm cautiously optimistic here. Or at least eager to find out all of what Apple has put together.

Check It Out: Jony Ive Has "High Regard" For Existing Watches