I love Apple's new spot called "The Song." It was released on Sunday, and on Wednesday Apple published a behind-the-scenes video called "The Story Behind 'The Song.'" It explains the concept evident in the commercial—a young woman finds a a record of a love song her grandmother made for her grandfather. She then takes that recording, which was made in a Voice-O-Graph booth , and adds guitar and vocals to turn it into a duet. More interestingly, however, the video also shows how Apple worked with Third Man Records—the label owned by Jack White—to make the video. The actress who played the grandmother in the late 40s recorded the song used in the commercial on a 1947 Voice-O-Graph owned by Third Man Records. That same booth was filmed for the commercial, too. Check it out—it's very cool.
Check It Out: The Story Behind Apple's 'The Song' Commercial (Video)