Apple launched a new commercial called "Designed by Apple in California." The ad touts both the role of Apple's operations in Cupertino, California, and the message that the company, "spends a lot of time on a few great things. Until every idea we touch enhances each life it touches." This is a message Apple CEO Tim Cook has been emphasizing in recent interviews, especially when asked about making cheap iPhones to gain market share. It's a touchy-feely ad that doesn't tout devices or features, but rather delivers the philosophy that drives the company. In a climate with lots of smack-talking aimed at Apple, it's a nice, subtle counter-argument. We should also note that it's not aimed at the echo chamber, making said echo chamber's opinion of the ad—for good or for ill—moot.
You have lots to do each day, and that's what lists and To Do apps are for. But when you get that brilliant bolt from the blue, or two, it needs a special place to hibernate while you fill in the details. Vesper does that with grace, focus, and simplicity.
There was a vague feeling John Martellaro had when he first saw Apple's new Mac Pro. Deep in his subconscious, there was a memory of something familiar. He tells the story.
Apple dropped its cat-themed names for OS X with the introduction of OS X 10.9 on Monday and is now naming its operating systems after locations in California. OS X 10.9 is Mavericks, which isn't as high profile as other California spots such as San Francisco, or maybe the Golden Gate Bridge. So where exactly is Mavericks?
Apple released updates for the Mac, iPhone and iPad versions of AirPort Utility late on Monday following the release of the redesigned 802.11ac-compatible AirPort Extreme and Time Capsule Basestations. The update added support for the new wireless network routers.
The Mac Observer's Managing Editor Jeff Gamet joined the British Tech Network's The BIG Show to talk about the NSA collecting cell phone records from service providers, and the White House plan to stop patent trolls.
Wow, what a beauty. There's only one thing wrong with Apple's new Mac Pro: we can't buy it yet. Announced Monday at the company's World Wide Developer Conference keynote, the Mac Pro completely re-imagines workstation-grade computing power. The thing looks great, but we know you're just dying to see the specs. So, we put together what we know so far.
Apple announced the long awaited and highly anticipated new Mac Pro on Monday. This is a stunning device with a cylindrical form factor with 1/8 the volume of the company's long-running aluminum tower models.
At WWDC, Apple's Craig Federighi walked us down a new, invigorated path for OS X. Instead of a adding gadgets and questionable features to the OS, fundamental improvements have been made that will make us more productive. Crazy things we complained about have been fixed. It's a great feeling.
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