IK Multimedia shipped another clever gadget Thursday, the iRig PowerBridge. This device allows "continuous charging while also passing along audio and MIDI information between the digital iRig accessory and the iPhone, iPad or iPod touch." In other words, you can keep your iOS device charged while playing music with the company's iRig product line. The device has a low-noise power conditioner built into it, as well as several connection options. There are also versions for both Lightning and 30-Pin Dock iOS device models.
Now that the Apple Watch is in ready supply, it's time to start promoting it via advertising. And that's exactly what Apple is doing with four new video ads that show, often in a story-based environment, how the Apple Watch can be used to advantage. Bravo.
Cambridge SoundWorks is known for its high-quality audio gear and this this nifty little wireless speaker is no exception. But you won't have to pay the list price of US$69.99, nor even the usual selling price of $59.99...for a limited time you can pick up one of these little gems from Amazon for a mere $19.99, saving yourself over 70 percent! No telling how long this deal will last, so act now to avoid disappointment and snag the color you prefer (there are currently 5 colors available).
Apple has taken a new tack in marketing Apple Watch with a pair of commercials called Apple Watch - Berlin and Apple Watch - Beijing posted to YouTube on Thursday. The Berlin spot shows a couple of Chinese tourists making the most of Berlin, including getting translations, finding a clinic, getting karaoke lyrics, and more. John Martellaro recently discussed the lack of marketing for this device, and showcasing the device's usability outside of a fitness device seems like a great idea.
Conversely, the Beijing spot showcases two German tourists in China using Apple Watch for currency conversions, finding each other, sending messages to one another (I love the "SOS" moment), and more.
Disney and Pixar's new movie Inside Out is more than an animated feature about a pre-teen girl experiencing the excitement, fear, and sadness of moving away to a new city. It's also a powerful message about how important our emotions are, and that we can find our way back from sadness and depression with the right help. It's also a flat-out fun movie, so TMO found what you'll want on your iPhone or iPad after your kids see the film.
Yesterday I asked listeners how they use their iPod nanos, and got some great responses. Today John Martellaro and Kelly Guimont join Jeff Gamet to see what you had to say, plus they have some tips for getting the most out of your iPhone's battery.
If you've ever looked in iTunes > Preferences > Devices you've probably seen what appear to be duplicate backups of your various iDevices labeled with a date. These are archives that iTunes automatically creates, typically when you updated to new software or otherwise made a change that caused your iPhone to start anew. There are times, however, when it might be handy to create one of these at a point in time of your choosing, and we can show you how.
Apple rolled out two updates on Thursday to address Mac security and performance issues. The first update blocks older versions of Flash from running in Safari, the second addresses an issue where the late 2012 model Mac mini wouldn't recognize USB keyboards after waking from sleep.
Is Apple spread too thin? Bryan Chaffin and Jeff Gamet explore that thought in this episode of the Apple Context Machine. They also look at software agents, Facebook's Moneypenny virtual assistant, and the state of current virtual assistant technologies like Apple's Proactive, Google Now, and Microsoft's Cortanna. Lastly, they take a look at Neil Young's Assertion that cassette tapes and AM radio offer better sound quality than today's streaming services.
TMO Weekly Sponsor
TMO Daily Observations 2015-07-27: Apple’s Brilliant Marketing Message, Apple Watch in Best Buy
Apple has a special gift for using plain words pull at our emotions and deliver product messages. Bryan Chaffin and…
MGG 563: Troubleshooting is a Process ... and So is Ranting About the Cloud
Today it's all about troubleshooting -- and helping you do so. Plus your two favorite geeks teach you some things…