Apple Fitness Sensors Everywhere: It’s More than the iWatch

3:45 PM, Aug. 25th, 2014 · · Analysis

HealthKit in iOS 8 offers the promise of a centralized system so iPhone owners can collect and track their own health and fitness data in a single place, and it gives other companies a common platform to feed information into. Apple will no doubt capitalize on that with the rumored iWatch as its first move into the fitness tracking market. But it doesn't seem likely the company will be content to stick to just our wrists, which opens the door for a whole line of wearable tech -- including versatile sensors that know what data to collect based on where they are on your body.

Apple Adds 5 Vice Presidents to Leadership Page

6:41 PM, Aug. 15th, 2014 · · Analysis

5 Additions to Apple's Leadership Page

Apple significantly expanded the ranks of executives featured on its leadership page Friday. That page previously featured Apple CEO Tim Cook and the company's nine senior vice presidents, but now features an additional five vice presidents, all of whom report to CEO Tim Cook.

Report: An Amazing Customer Experience with Apple

2:50 PM, Aug. 14th, 2014 · · Analysis

An Amazing (and Unexpected) Customer Experience with Apple

Yesterday, John Martellaro's wife had a truly remarkable customer experience at the Apple retail store in Lone Tree, Colorado.  The experience demonstrates something very interesting about Apple that makes it unique and hard to compete with.

A Mad Magazine Experiment with iPad Gone Sour

4:03 PM, Aug. 13th, 2014 · · Analysis

An iPad Magazine Esperiment Gone Sour

Back in 2010, John Martellaro said good-bye to paper and started moving all his magazine subscriptions to digital versions on an iPad. Here's an update on how that project went. Hint: the technology didn't develop well, and John is going back to paper. For now.

Apple Diversity Report Offers Mixed Ethnic and Gender Bag

4:06 PM, Aug. 12th, 2014 · · Analysis

Apple Diversity Report Offers Mixed Ethnic and Gender Bag

Apple released a corporate Diversity report on Tuesday, laying out the ethnic and gender breakdown of its work force and leadership ranks. That report shows that Apple's work force is more diverse than the population as a whole, with under-representation of whites, Hispanics, and blacks, and an over-representation of Asians. At the same time, males are massively over-represented as a whole, and in its leadership ranks, white males in particular rule the roost.

Google TV 78-Button Remote and Apple’s Design Process

6:23 PM, Aug. 11th, 2014 · · Analysis

Zoinks!

Ever wondered why the remote for the Apple TV has just three buttons? According to an inside look at Apple University, Apple's team started with the idea of what a remote control does. Then they pared it down until it was stripped to its purest form, an aluminum stick with three buttons. Compare that to one of Sony's remotes designed for Google TV. 78 buttons. It's a mess.

Bad News for Apple, Google: Judge Rejects $324.5M Anti-poaching Settlement

9:18 AM, Aug. 11th, 2014 · · Analysis

U.S. District Court Judge Lucy Koh shot down the proposed settlement agreement Apple, Google, Adobe, and Intel had hoped would bring an end to the class action lawsuit accusing them of agreeing to avoid poaching employees from each other. Silicon Valley workers claimed the agreement artificially limited their ability to get better jobs, and Judge Koh said the US$324.5 million settlement was far too low. She took the unprecedented move of pushing the trial forward, which could turn into an awkward and ugly mess for the companies.

Apple Death Knell #66 - ‘The Dream Is Over’

6:12 PM, Aug. 8th, 2014 · · Analysis

Apple Death Knell #66

Meet Rob Frankel. He's a branding expert. In fact, he's, "The best branding expert on the planet." We know this because he tells us so on his blog. It must therefore be true. Mr. Frankel has a message for Apple fanboys, and it's earning him a spot in the Apple Death Knell Counter. Bryan Chaffin explains.