Apple Reportedly Reducing iPhone 6 Battery to 2mm with Similar Capacity

7:27 PM, Jul. 17th, 2014 · · Analysis

The Battery Diet

Apple is reportedly reducing the thickness of the battery it will use in its next generation iPhone—dubbed the iPhone 6 in the media—to just 2mm. Citing unnamed sources in Apple's supply chain, Taiwan-based DigiTimes said Apple has reduced the thickness of the battery by some 33 percent, down from 3mm, while keeping capacity at iPhone 5s levels.

Bill Campbell Retires from Apple’s Board, Sue Wagner Joins

5:40 PM, Jul. 17th, 2014 · · Analysis

Sue Wagner

Apple announced on Thursday that Sue Wagner is joining its board of directors, while Silicon Valley legend Bill "Coach" Campbell is retiring. Ms. Wagner is a founding partner and a director at BlackRock, a Silicon Valley asset management firm, and she was named one of the 50 Most Powerful Women (#33) by Fortune in 2011.

Apple: iPad is a Vagina-free Zone

1:52 PM, Jul. 14th, 2014 · · Analysis

Buy an iPad from Apple's online store and you can get it engraved with "penis," but "vagina" is right out. Sex-positive blogger Justyn Hintze found that out when she tried to have a poem engraved on her new iPad that included the V word only to be told that's unacceptable.

Apple Launches Swift Developer Blog, Its First-Ever Blog

8:16 PM, Jul. 11th, 2014 · · Analysis

Swift

Apple is changing, and those changes are for the better. On Friday, the company launched Swift Blog, its first ever official Apple blog on the company's website. The blog is part of Apple's Developer connection, and it's stated purpose is to be a direct conduit to developers.

Apple Signs on to White House Program for Paying Suppliers Faster

7:03 PM, Jul. 11th, 2014 · · Analysis

Power

The White House announced on Friday that Apple, Cocacola, IBM, CVS, FedEx, Honda, and Walgreens, and 19 other large companies have signed on to participate in SupplierPay. The voluntary program is designed to get large companies to pay the small companies in their supply chain more swiftly in order to boost cash flow and increase investment in small businesses.

CEO Satya Nadella Willing to Shed the Past and Reinvent Microsoft

7:46 PM, Jul. 10th, 2014 · · Analysis

Microsoft CEO Satya Nadella

Newly-installed Microsoft CEO Satya Nadella has offered the first hint that he is ready and willing to ditch the Windows legacy and move Microsoft into a sustainable and relevant future. In a letter to employees, Mr. Nadella dropped the "devices and services" mantra of his predecessor, Steve Ballmer, and called Microsoft a "productivity" company for a "mobile-first and cloud-first world."

It’s Time for Some U.S. Apple TV Marketing

9:03 AM, Jul. 10th, 2014 · · Analysis

Roku accounts for nearly half of the streaming media set top boxes sold in the U.S. in 2013, and Apple TV sales came in just over 25 percent. That sales gap can be squarely placed on Apple's shoulders because the company isn't adequately marketing the device to U.S. customers. It's time for that to change, or Apple faces losing the market to Roku, Google and Amazon.

Apple Claims Its Carbon Footprint Shrank 3% from 2012 to 2013

10:02 PM, Jul. 9th, 2014 · · Analysis

Part of an Apple Solar Farm

Apple released its 2014 Environmental Responsibility Report on Wednesday, and in that report the company claimed that its carbon footprint shrank 3 percent from 2012 to 2013. This, despite strong growth in the company's sales, headcount, Apple Store locations, and just about every other aspect of the company's operations.

Apple’s Secret War Against Samsung is Working

3:50 PM, Jul. 9th, 2014 · · Analysis

Apple's Logistics War with Samsung

As in warfare, a major element of global economic competition is logistics. Logistics is a subtle behind the scenes operation on which victory hinges, but it seldom gets a lot of attention until it fails. Guess what Tim Cook is a master of?