Silicon Valley Sources Refute Elon Musk Claims about Apple

8:30 PM, Oct. 9th, 2015 · · Analysis

Elon Musk and Tim Cook Taking a Ride in TMO's Rendering of an Apple Car

Tesla CEO Elon Musk told the world Friday that Apple has been hiring people fired from Tesla, that Apple is jokingly known as the Tesla Graveyard. That's not the story I've been hearing for some time from my sources. My understanding is that many people have been leaving Tesla to go to a variety of other companies, and not just to Apple.

Apple on iPhone Battery Performance: You’re Measuring It Wrong

9:10 PM, Oct. 8th, 2015 · · Analysis

Some testing and real-world usage has found that devices powered by an Apple A9 chip made by TSMC get as much as 50 minutes more battery life than devices powered by A9s made by Samsung. Apple told TechCrunch, however, that its internal data shows a modest 2-3 percent difference as a whole, and that benchmark testing procedures are not an accurate way to measure battery life.

Tim Cook: The NSA Won’t Be Asking for Backdoors (Anymore)

5:18 PM, Oct. 2nd, 2015 · · Analysis

Apple CEO Tim Cook

Apple CEO Tim Cook said he doesn't think we will hear the U.S. National Security Agency asking for a back door into our iPhones, at least not any more. In an interview on NPR's All Things Considered on Thursday, Mr. Cook implied that even the FBI is coming around on the need for end-user encryption.

iFixit’s Apple TV Tear Down Screwed Developers

9:35 AM, Oct. 1st, 2015 · · Analysis

iFixit screwed developers with its early Apple TV tear down

Apple rarely gives developers early access to unreleased products, and iFixit may have ruined that for everyone. iFixit is known for their detailed tear downs for new devices, and the company found itself on Apple's bad side after taking apart an early access Apple TV developer kit and posting what's inside on its website.

This Is How You Know It’s Time for Apple Car

8:12 PM, Sep. 22nd, 2015 · · Analysis

Bob Lutz on CNBC

Hey look, it's another auto executive explaining to the world how absurd it is for Apple to make a car. It's hard, he said. It will be a money pit, he said. Apple doesn't know anything about cars, he said. And most of all, he said that the auto industry is a low margin business, making it a terrible market to enter. This is how you know it's time for Apple Car.

Apple Reportedly Plans Electric Car for 2019, But Not Driverless

9:00 PM, Sep. 21st, 2015 · · Analysis

Apple Car Artist Rendition

Apple has reportedly accelerated its plans for an electric car, pushing a target date up to 2019. Citing unnamed sources, The Wall Street Journal said that Apple has given its car project a "committed" designation internally, but that it isn't planning to have a self-driving car at launch.

Apple Reportedly Meets with California to Discuss Autonomous Vehicles

7:36 PM, Sep. 18th, 2015 · · Analysis

Apple Crystal Ball

Apple has had its hand tipped by government disclosures yet again. Citing unspecified documents, The Guardian reported that Apple met with officials from the California Department of Motor Vehicles in August to discuss the company's plans for an autonomous vehicle. Bryan Chaffin looks at what this might mean for Apple.