Ever wondered why the remote for the Apple TV has just three buttons? According to an inside look at Apple University, Apple's team started with the idea of what a remote control does. Then they pared it down until it was stripped to its purest form, an aluminum stick with three buttons. Compare that to one of Sony's remotes designed for Google TV. 78 buttons. It's a mess.
U.S. District Court Judge Lucy Koh shot down the proposed settlement agreement Apple, Google, Adobe, and Intel had hoped would bring an end to the class action lawsuit accusing them of agreeing to avoid poaching employees from each other. Silicon Valley workers claimed the agreement artificially limited their ability to get better jobs, and Judge Koh said the US$324.5 million settlement was far too low. She took the unprecedented move of pushing the trial forward, which could turn into an awkward and ugly mess for the companies.
Meet Rob Frankel. He's a branding expert. In fact, he's, "The best branding expert on the planet." We know this because he tells us so on his blog. It must therefore be true. Mr. Frankel has a message for Apple fanboys, and it's earning him a spot in the Apple Death Knell Counter. Bryan Chaffin explains.
Apple's rocket-like ascent to become the world's most valuable company has brought with it the booby prize of being a pawn of international diplomacy. Apple and other U.S. tech giants are being targeted by China (and Russia) as tensions between all three countries rise over spying allegations.
Rumors jump back and forth between Apple using synthetic sapphire glass for the next iPhone display, and sticking with Corning's Gorilla Glass because there isn't enough sapphire to meet production needs. If the iPhone 6 doesn't ship with a sapphire glass display, it won't be because of a materials shortage; it'll be because Apple chose to stick with the same glass it's been using on previous iPhone models. Apple teamed with GT Advanced Technology to produce the synthetic sapphire it needs -- and not only has the company been ramping up production in a serious way, it also has a hoard of sapphire it already made stashed away.
Apple and Samsung made a surprise on Tuesday when they released a joint statement saying they're dropping all of their patent infringement lawsuits against each other outside of the United States. Their unified decision doesn't, however, mean their ongoing fight over mobile device patents is coming to an end.
Apple has scheduled its next media event for September 9th. With no mention of sources, Re/code's excellent, rumor-focused "Code/red" column said that it would be Apple's iPhone event.
Musa Tariq was Burberry's digital marketing director, then Nike's social media director, and now he works for Apple. Mr. Tariq is Apple's new retail Digital Marketing Director, and his new job is a pretty clear indicator that the company is serious about building up its own in-house marketing efforts, and may finally have a real interest in social media, too.
Amazon has come forth and told unto us it is waging holy war against Hachette for lo! The children. For only lower book prices can save the children—and indeed publishers and authors, too—and those greedy publishers are too stupid to understand. Bryan Chaffin thinks there's more to the picture.
Ford announced on Tuesday that it was moving some 9,300 corporate employees from BlackBerry to iPhone. The move will be a blow to BlackBerry, which is trying to rebuild itself under the leadership of CEO John Chen. At the same time, it's another boost for Apple's enterprise ambition, which recently announced a mobile alliance with IBM.
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