Why You Can Use Modern SSDs for Apple Time Machine Backups

3:55 PM, Feb. 17th, 2016 · · Analysis

SSDs and Apple's Time Machine

In last Friday's Particle Debris column, John Martellaro talked about his project to gradually replace his spinning hard disks with external SSDs. In this follow up article, he explains why that will indeed work but also delves into some of the technical issues. 

Apple: Error 53 is About Security, not Bricking iPhones

10:16 AM, Feb. 8th, 2016 · · Analysis

Apple says Error 53 is about security, not cutting out repair centers

Error 53 has taken the Internet by storm and is being tossed around as an example of how Apple is trying to screw iPhone users. The error can appear after the Touch ID sensor is replaced without following the proper procedure, which leaves the iPhone unusable. Apple says that's part of keeping our personal data—and fingerprints—secure.

Apple Overtakes Google/Alphabet as Most Valuable Company

8:17 PM, Feb. 4th, 2016 · · Analysis

AAPL vs. GOOGL Comparison Chart

Apple retook the title of world's    most valuable company, a title briefly lost to Alphabet—the holding company that owns Google—earlier in the week. At the market's close on Thursday, Apple's market cap stood at $534.4 billion, while Alphabet's rose to $503.3 billion.

Why Google/Alphabet Is Worth More than Apple

5:25 PM, Feb. 2nd, 2016 · · Analysis

$AAPL

Google, or rather the new parent company called Alphabet, overtook Apple Inc. to become the world's most valuable corporation Tuesday. The two companies switched places after Alphabet jumped on its December quarterly earnings report, helped by a decline in Apple's shares. Bryan Chaffin explains why Wall Street values the two companies so differently.

Apple Doesn’t Have an Anti-Abortion Agenda

9:28 AM, Feb. 1st, 2016 · · Analysis

Apple may have taken a strong stance on the environment, equal rights, and privacy, but it isn't taking an anti-abortion position. The iPhone maker came under fire after some Maps users reported seeing adoption centers instead of clinics and other health centers when using "abortion" as a search term. Those results weren't part of a conspiracy, just a search algorithm Apple is continually refining.

Apple Builds Secret Virtual Reality Team, But for What?

6:21 PM, Jan. 29th, 2016 · · Analysis

Virtual Reality Googles with an Apple Logo

Apple has built what was a secret team to develop virtual reality technology, according to unnamed sources cited by The Financial Times of London. The team is comprised of hundreds of employees from a series of acquisitions in the virtual reality (VR) and augmented-reality (AR) space, as well as hires from outside of Apple. Bryan Chaffin wants to know what they're working on.

FCC Says it’s Time to Break Free from Proprietary Cable TV Boxes

9:23 PM, Jan. 28th, 2016 · · Analysis

FCC wants to open the cable and satellite set top box market

The days of having to lease a set top box from your cable provider may be coming to an end. The Federal Communication Commission is proposing a new regulation that would let other companies such as Apple, Amazon, TiVo, and Roku make their own boxes cable subscribers can use to watch TV without being tied the set top boxes they're stuck with today.

Apple’s Tim Cook Jumps on Slowing iPhone Bandwagon

8:35 PM, Jan. 26th, 2016 · · Analysis

Upside Down $AAPL

Reports that iPhone sales growth has slowed have been gathering steam for the last few months, and now even Apple CEO Tim Cook is jumping on the bandwagon. During Tuesday's quarterly conference call with analysts, Mr. Cook said he expects iPhone unit sales will decline during the March quarter. If so, it would be the first such decline in iPhone history.

Tim Cook’s Strategy: ‘We believe in investing in downturns’

6:50 PM, Jan. 26th, 2016 · · Analysis

Apple & downturns

In Apple's fiscal Q1'16 Earnings Report, Apple CEO Tim Cook made frequent references to the worldwide macro-economic downturn since 2014. Most companies would retrench and cut back in R&D and other investment in a such a downturn. Not Apple. Apple's strategy is very different. In fact, we've see it work before. Mr. Cook spelled out his formula, again, for all to hear.

Apple Reportedly Imposes Hiring Freeze on ‘Project Titan’ Electric Car Team

5:32 PM, Jan. 25th, 2016 · · Analysis

The Apple Crystal Ball

Apple has imposed a hiring freeze on the Project Titan electric car, an indication the company will be making changes in its electric car venture. According to unnamed sources at AppleInsider, Sir Jony Ive reviewed the project's and was displeased with its progress and direction. Bryan Chaffin offers his thoughts on the news.