The European Union's European Commission thinks free games with in-app purchases shouldn't be called "free," and has been pushing Apple and Google to change how they represent those apps to buyers. Google has capitulated, and now the EU is calling out Apple for failing to take action, although Apple thinks it's already doing more than other companies to keep consumers well informed.
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This comes down to the EU saying free isn't really free if in-app purchases are available. Apple seems to disagree, so now we get to sit back and watch to see who blinks first.