Apple is getting ready to retake control of the narrative, according to Barclays analyst Ben Reitzes. At the same time, that means that Apple lost control of that narrative in the first place, and Bryan Chaffin says that Apple can only blame itself.

Millions of people have had their lives profoundly affected by Apple and its products. However, few people understand the nature of that vision, and how it can incite both ringing joy and deep disappointment, other than the Apple Investor.

Shares of Apple Inc. continued their rally on Tuesday, rising more than 2.9 percent, helped in part by news the company successfully completed a US$17 billion bond sale. Apple plans to use the money to finance a larger dividend for shareholders and an aggressive stock buyback plan.

Shares of Apple Inc. rose more than 3 percent on Monday, goosed in part on rumors that the company could begin selling the next iPhone in July. $AAPL closed at US$430.12, a gain of $12.915 (+3.10 percent), on heavy volume of 22.8 million shares.

Jeff Gamet, The Mac Observer's Managing Editor joined MacVoices host Chuck Joiner on MacJury to look this week's quarterly earnings report from Apple, and to dig into the thinly veiled messages the company's executive team tossed our way.

Apple announced its second fiscal quarter earnings this week, so Jeff and Bryan dive in to sort out what mattered, what hints at future plans were shared, and what impact waiting until fall to release new products may have. They did their best to stay on topic, but you should bring along your sci-fi hat, too.

Apple hinted during its second quarter earnings conference call on Tuesday that it may not have any big product announcements coming until this fall, and that has Canaccord Genuity analyst Michael Walkley expecting the company's June quarter to be fairly weak. While he sees a strong fall in store for the company, he's lowering his 12-month target price for Apple's stock from US$600 down to $560.

Along with earnings that hit US$43.6 billion, Apple reported on Tuesday that it is more than doubling its investment in returning capital to investors. The company is adding $55 billion to its shareholder returns, bringing the total up to $100 billion, and includes a 15 percent increase in the quarterly dividend.

Apple reported sales US$43.6 billion and earnings per share of $10.09 for the March quarter on Tuesday. The results were ahead of Wall Street's consensus expectations of $42.49 billion in revenue and EPS of $10.07, that's ahead of last year's revenues of $39.2 billion, but as expected, the company's earnings of $9.5 billion were lower than 2012's $11.6 billion. The story was updated with additional details.

Shares of Apple Inc. rose on Tuesday as investors awaited the company's quarterly earnings report. Apple will release its March quarter results at 5:00 PM EDT (2:00 PM PDT), and Wall Street pushed $AAPL higher to end the day at US$406.13, up $7.46 (+1.87 percent), on strong volume of 17.8 million shares trading hands.