Following its record breaking iPhone 6 and iPhone 6 Plus pre-order launch Apple has been expected to sell around 10 million smartphones during this weekend's in-store rollout, but Bernstein Research's Toni Sacconaghi thinks the company will fall short of that number. Instead of calling doom and gloom, Mr. Sacconaghi thinks that won't be any big deal because launch weekend sales are more about inventory availability than demand.
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Tony Sacconaghi may think it isn't any big deal if iPhone 6 launch weekend sales don't hit the 10 million unit mark, but it's a safe bet other analysts and the media will skewer Apple and say the company -- or at least the iPhone -- is doomed.