Apple is hosting a media event on September 9 where it is expected to show off the iPhone 6 and the iWatch. Wells Fargo analyst Maynard Um thinks Apple's first wearable device will interest consumers, but won't have the same appeal as the iPhone because it will be seen more as jewelry or a status symbol.
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Assuming the iWatch is perceived as more of a status symbol than a nice looking health and fitness tracker, it probably won't sell as well as the iPhone. That said, unless Apple completely fails on the device's design, it still has the potential to be a big hit for the company.