Thanks to limited inventory, Apple will likely sell between 5 million and 6 million iPhone 5c and iPhone 5s models combined during their first weekend of availability. Piper Jaffray analyst Gene Munster expects that number could higher, but constraints on iPhone 5s inventory will limit just how much the company can sell.
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If Apple's iPhone 5 inventory is extremely low and sells out during launch weekend the company can say demand is high, but if units are still available come next Monday it's a safe bet the media will rake the company over the coals regardless of how high or low inventory levels were.