The National Football League's NFL Now app for the iPhone and iPad rolled out on Thursday with the promise of plenty of free content, and even more for viewers who pay for a US$1.99 a month subscription. NFL Now also showed up as a new Apple TV channel where you can see the same content that's available in the iPhone and iPad app.
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The lack of game broadcasts will no doubt be a disappointment for some football fans, but it sounds like there will still be plenty of interesting content available. Still, until pro sports franchises find a way to deliver their content outside of the traditional TV networks, sports fans won't be able to drop their cable subscriptions.