Apple and HBO are working out the details for a deal that would bring the entertainment company's shows to Apple TV without requiring a cable or satellite television subscription. The service, called HBO Now, is scheduled to launch in April and would give TV viewers a way to pay just for HBO and open up their programming to the 10 million U.S. broadband Internet subscribers who don't have a TV channel package.
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Adding HBO as an independent channel to Apple TV would be a huge win for Apple and cable TV subscribers who would rather pay just for HBO content. It's also going to open up a new path for broadband Internet users who don't have cable TV to become HBO subscribers, too.