Amazon may be working on an Apple TV version of its Prime Instant Video app, and it may be released in just a few weeks. Word of the company's Apple TV support comes from a response to a feedback comment from a developer—which isn't the same as official confirmation.
News of Prime Instant Video coming to Apple TV isn't official, but does seem plausible. If true we'd be able to watch iTunes Store, Netflix, Hulu, and Amazon Prime video on our televisions without having to switch set top boxes. Like a boss.