Apple's original plan for the next generation Apple TV may have been to side step cable service providers and give new shows to customers without needing subscriptions from companies like Comcast, Time Warner, and Dish. Those negotiations apparently didn't pan out, leaving Apple in a position where it had to scale back its plans and start negotiating with Time Warner Cable for content deals instead.
The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →
Apple needs content deals if it really is trying to present Apple TV as an alternative to traditional cable boxes. If it couldn't get the deals it needed by going to the content creators, turning to the big cable companies was about the only option.