Apple sent the call out to developers Wednesday evening to submit their Apple TV-native apps for approval. The notice comes just a few days ahead of Apple TV pre-orders, and a week ahead of the streaming TV device's October 30 launch.
The wait for the updated Apple TV is almost over. Apple CEO Tim Cook said the new version of the set top streaming TV box will be available for pre-order next week and will ship before the end of the month.
The new, 4th generation Apple TV is due this month, and it won't support 4K UHD video. Yet the entire TV industry is laser focused on 4K UHD video. A technology called Vidity is part of that evolution and promises to return the customer to a simpler way to acquire and view content. How Apple will play in the process is still unfolding.
Apple rarely gives developers early access to unreleased products, and iFixit may have ruined that for everyone. iFixit is known for their detailed tear downs for new devices, and the company found itself on Apple's bad side after taking apart an early access Apple TV developer kit and posting what's inside on its website.
Last week Dr. Mac had so much to say about the new iPhone 6s and 6s Plus and how cool he thought 3D Touch was going to be that he ran out of space without mentioning Apple TV or iPad Pro. He rectifies that in this week's Dr. Mac's Rants & Raves.
Check your email, developers, because Apple has started sending out notifications to those of you selected to get early access to the new Apple TV hardware. Don't procrastinate because you only have until 5PM local time on Wednesday, September 16, to confirm you want an Apple TV Developer Kit.
Apple has published a comparison chart showing the major differences between its $69 2013 Apple TV and "the new Apple TV" announced on September 9 that starts at $149.
The TV industry is taking a traditional path towards new standards and better equipment. UHD/4KTVs and UHD/Blu-ray players and UHD Internet content will all play out as usual. Apple, on the other hand, has its own vision and can't change TV as we know it by playing along. Will the plan work?
If you're a developer and want to get your hands the new Apple TV for app testing before its official release, you'll need to sign up by September 11. Apple has a Web page ready to go, and they're making test units available in several countries.
Apple pulled out all the stops with Apple TV during Wednesday's "Hey Siri" event, introducing new hardware, a new interface, Siri Remote, a new operating system called tvOS, and an SDK for developers to make their own apps.
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