Since Apple doesn't seem likely to launch a new product for the TV market, we know lots of people are going to be thinking about getting an Apple TV. Fortunately, Apple has some refurbished units for US$85, a 14 percent discount over a new one. This is the current generation device that was released in March of 2012, and it ships for free.
Apple's self proclaimed hobby, the Apple TV home entertainment device, sold 1.3 million units during the company's fourth fiscal quarter for 2012, and 5 million for the year. Sales for the device are low compared other Apple products, but have been on the rise year over year.
Apple is offering refurbished Apple TV units (current generation) for US$85. That's 14.1 percent off the regular retail price of $99, and it qualifies for free shipping. You also get a one-year limited warranty. This is a great way to get an Apple TV in your living room.
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Apple released an update to Apple TV Monday. Apple TV Software Update 5.1 adds shared photo streams, iTunes account switching, new AirPlay streaming features, and more. It is available now for second and third generation Apple TVs.
Apple’s goal is to disrupt the TV market not so much with a killer TV, but with a killer ecosystem, according to Barclay’s analyst Ben Reitzes. The analyst told clients that Apple is uniquely positioned to combine content on iTunes, hardware in the form of a settop box, iPad, and iPhone, and a great interface to marry it all together.
Even though Apple calls its current TV offering a “hobby,” former Apple CEO John Sculley believes that a move into the TV market is “Apple’s game to lose.” Mr. Sculley was asked his thoughts on an Apple television effort by Bloomberg, and he said that Apple has the tools to do what no one else has been able to do, own the living room.
Details of an unannounced Apple TV settop box continue to leak, with a Wall Street Journal report claiming the device will feature an Internet-based digital video recorder (DVR), access to full season, on-demand TV shows, and, of course, an icon-based user interface that threatens to suck considerably less than the interfaces offered by cable providers.
Apple is currently in talks with U.S. cable television providers to adapt the Apple TV device into a full-featured set-top box for viewing and recording live television. The proposed device would merge Apple’s existing Apple TV online and local streaming capabilities with TiVo-like functionality for live television.
Apple quietly updated the Apple TV overnight to include a new Hulu Plus channel. The update gives Apple TV owners a new way to watch network television shows and movies on demand, and to see old shows that may not be available through Netflix streaming.
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