Apple Seeds Apple TV 5.4 beta 4 to Developers

2:48 PM, Aug. 6th, 2013 · · Apple TV

Apple TV

Apple has seeded beta 4 of Apple TV 5.4 to developers. Mum's the word on new features so far, but the beta is available through Apple's Developer site and through Apple TV devices already set up to run the developer betas.

Apple TV: The Competition-beating Hobby

10:02 AM, Jul. 17th, 2013 · · Apple TV

While companies like Roku and TiVo are fighting to control the streaming content market, Apple's little hobby -- the Apple TV -- is currently the clear winner. Roku has 21.5 percent of IP streaming device market, TiVo has 6.5 percent, and Apple TV holds 56.1 percent of the market.

Apple May Have Found the Chink in TV’s Armor: Pay-for-Ad-Skipping

8:28 PM, Jul. 15th, 2013 · · Apple TV

Apple TV

Apple has been shopping networks and studios a service that would allow users to skip commercials for a fee. The negotiations represent a new spearhead from Apple to bring a premium TV platform to market, with the company seeing revenue-for-ad-skipping as an opportunity to get its corporate foot in the door.

Microsoft Killing MSN TV isn’t an Apple TV Win

11:19 AM, Jul. 8th, 2013 · · Apple TV

There's one less console in the living room now that Microsoft has officially announced the demise of MSN TV. The device started life as WebTV and was a hardware package that turned user's televisions into simple Web surfing and email systems while also offering up online entertainment, and even though it will soon be gone, Apple doesn't have much to celebrate.

Apple Reportedly Makes TV Headway with Time Warner, Taps Hulu Exec

7:02 PM, Jul. 2nd, 2013 · · Apple TV

Apple TV

Apple is reportedly close to a deal with Time Warner Cable that would allow the company to offer the cable provider's content through the Apple TV. The company has also hired Pete Distad, formerly senior vice president in charge of marketing and distribution at Hulu, to help with industry negotiations. Bryan Chaffin looks at the implications.

HBO GO, WatchESPN & More Come to Apple TV

10:17 AM, Jun. 19th, 2013 · · Apple TV

Apple expanded its content lineup for Apple TV on Wednesday when it announced that HBO GO and WatchESPN are both available directly through the home entertainment device. Along with HBO and ESPN, Apple also added Sky News, Crunchyroll and Qello to the Apple TV lineup.

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Apple TV is looking a little less like a hobby.

Apple TV: Hiding Unused Icons from the Main Screen

1:10 PM, May. 17th, 2013 · · Apple TV

The Apple TV, 3rd Generation

Love your Apple TV, but don't love all of the applications that come pre-installed? Then hide the ones you don't want, and enjoy a cleaner user interface! All you need is your Apple remote and a couple minutes of your time.

CW Signs Content Deal for Apple TV

9:17 AM, May. 17th, 2013 · · Apple TV

CW has struck a deal with Apple to bring its shows to the Apple TV. The network already offers its content through iPhone and iPad apps the day after it airs on television, but with the new deal CW will offer content through a native Apple TV app.

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CW coming to Apple TV sure looks like a hint at what Apple wants for its hobby set top box: Cable TV content with a viewer contract. If this works well for CW other networks will likely follow, and viewers will have even more excuses to cut the cable cord.

Amazon Reportedly Working on TV Settop Box for Video Streaming

2:04 PM, Apr. 24th, 2013 · · Apple TV

Amazon TV

Amazon is reportedly working on its own TV settop box for streaming videos under its Instant Video -branded service. Citing three unnamed sources, Bloomberg said the product is being built in Amazon's Lab126 division in Cupertino, CA, under the direction of several settop and video engineering veterans.

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The question in our mind is why the networks and studios that have met Apple's desires in this same space with such resistance have so freely licensed streaming rights to Amazon.