Ten dollars per user per month is simply too expensive for streaming music, and the labels know it. Today's announcement that Spotify has dropped their family pricing to match Apple Music's $15 per month for up to six users is yet more evidence that the music industry is continuing to march towards this reality.
One of the classic Steve Jobs videos is his introduction to the first Apple retail store in Tyson's Corner, Virgina in 2001. In that legendary video, Mr. Jobs lays out his vision for what those stores would do for customers. Because other similar stores had failed, pundits assumed the Apple store would as well. Here are some observations by John Martellaro why Apple flourished.
Apple has been taking a lot of heat lately for iTunes. The user interface, which was stellar when it first launched, has become complex, confusing and opaque. Plus, many small problems have plagued its robustness over the years as it tried to do too much. iTunes 12.4 takes two steps forward after many backwards steps, and restores some interface sanity. This is in itself notable.
When the iPhone 6 came out I had a choice to make: go to a bigger iPhone or an even bigger iPhone? The 6 was to be larger than my 5s and, being a power user that always wants to have the latest and greatest speed and technology, those were my choices. The recent introduction of the iPhone SE, however, meant I could revert the size choice I made 18 months ago if I wanted. I immediately set to testing exactly how size mattered to me.
Apple has struggled to become a major player in the delivery of video entertainment. Unlike music, Apple has run into a complex, sophisticated industry that connects studios, networks, and carriers. Now, it appears that Hulu is going to do what Apple wanted to do but could not. It punctuates the question: what should Apple really be trying to do for customers?
Many of the contemporary design concepts for the rumored (but almost certain) Apple electric car show a dorky looking econobox because, well, no one knows what it will look like and some kind of design that portrays an eco-attitude is an easy, comfortable premise. John Martellaro maintains that the Apple car will actually be quite beautiful and desirable.
When Apple's SVP of Worldwide Marketing, Phil Schiller, talked about the new MacBook upgrade, introduced on April 19th, he also gave us a pretty clear indication of what the next generation of MacBook Pros will be like. John ponders what may come.
With Smile’s announcement yesterday came a new wave of anti-subscription sentiment about paying for software. Frankly, I think that sentiment is pretty short-sighted. It's OK to be upset about a pricing change, it’s just important to qualify where the negative sentiment comes from.
It's always fun to watch an Apple event. We learn a lot, and Apple puts on a great show. But, inevitably, there are many little things to learn about after the show is over. Here are some of those tidbits of knowledge John Martellaro picked up.
As many people are now learning, simply knowing that something is encrypted is not enough. Encryption, like security, exists on a continuum that runs between safety and convenience, and it's important to know where on that continuum your data – and cloud providers – lie. The largest factor in determining the relative security of your encrypted data is knowing who has access to the decryption keys (i.e. who is able to decrypt it... and when?). We made a list to help you out.
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