How My New MacBook Speaks to Me

5:30 PM, Apr. 29th, 2015 · · Blogs

No, this isn't an article about speech synthesis. Instead, John Martellaro talks about his first, hands-on reactions to his new MacBook. And guess what?  It really is speaking to him—in a design sense.

Apple Watch Battery Straps Likely Not to Work

8:46 AM, Apr. 27th, 2015 · · Blogs

After a few days with the Apple Watch one thing has become clear: many of the pre-announced accessories are going to be complete and utter failures. TL;DR: don't believe anyone that implies you'll be able to happily use your Apple Watch while it's separated from your wrist. Read on for more specifics.

Apple Watch Orders Charged Wednesday Still on Track for 4/24 Delivery

11:16 AM, Apr. 23rd, 2015 · · Blogs

One of the Apple Watch Sport 42mm Space Gray orders we placed here at TMO via Apple Pay didn't see a credit card charge until Wednesday (yesterday), and didn't get a shipment notification until Thursday (today), but is still on track for a Friday, 4/24 delivery. Good news is coming in for many folks who placed early pre-orders on Apple Watches, it seems.

James Bond, It’s Time to Try on Your Apple Watch

2:00 PM, Apr. 21st, 2015 · · Blogs

Ever since the movie Dr. No, James Bond has, on and off, used a gadget wristwatch to get out of a tight spot. Have the watches of the Bond movies seeped into our collective smartwatch subconsciousness? Also, Bond is a Brit and Sir Jonathan Ive is a Brit. What connection could there possibly be?  John Martellaro ponders the various influences.

How I Changed My Mind About Apple’s MacBook

3:45 PM, Apr. 13th, 2015 · · Blogs

My first reaction to the new Apple MacBook was that it's too small and underpowered. But if I did get one, I'd surely get a gold one. Now that I've handled a MacBook at my local Apple Store, everything I thought before has changed. Here's what I discovered. 

Apple Stores Will Schedule Walk-In Appointments for Apple Watch

2:25 PM, Apr. 1st, 2015 · · Blogs

Apple Store staff are training to ensure customers have a full jewelry counter-style experience when trying and buying the Apple Watch. Contrary to recent reports, our sources tell us the appointment-only process will accommodate walk-ins using a system similar to one recently instituted at Genius Bars worldwide.