Apple Music - Or Some Streaming Service - Needs To Steal Discovery From Napster

11 hours, 57 minutes ago · · Blogs

The successful streaming music service will master the process of discovery — that is helping its users discover new music to listen to. Apple is doing this by going to a tried and true method with a new take on the old-school radio station with Beats 1, but I think that’s only half of it.

To truly unlock discovery a service’s users need to be able to learn from each other. The world is full of stories where like-minded-yet-anonymous people have tipped one another to the next great band.

Eight Weeks With the MacBook Keyboard: Total Love

7:15 PM, Jun. 30th, 2015 · · Blogs

Apple's new MacBook uses a new keyboard mechanism. The keys are larger, and the throw is shorter. So when people try it out for just a minute ot two in the Apple store, it may feel strange, different and even undesirable. But John Martellaro has been using his MacBook for eight weeks and loves it. He explains.

One Month Report: Why I’m Loving my Apple Watch

4:30 PM, Jun. 17th, 2015 · · Blogs

The Apple Watch is designed for a division of labor. It provides information on your wrist, with a glance, that's not as easy to access when the iPhone is on its charger in another room. This is the fundamental feature of the Apple Watch for John Martellaro. He wonders how others missed that idea.

ShowStoppers & MacTech Team Up for DevFocus at WWDC

6:09 PM, May. 26th, 2015 · · Blogs

ShowStoppers has long put on some of our favorite events at tradeshows (and beyond). They assemble great product and app creators, put them in a room where all the booths are roughly the same size (and not over-adorned with lights and glitz) and only allow media as attendees for a 2-to-4 hour event. Good news: this year it's happening for the first time at WWDC.

Does the Apple Watch Free Us or Enslave Us?

2:30 PM, May. 21st, 2015 · · Blogs

The Apple Watch keeps us better connected, and that can be a good or bad thing depending on what one thinks is a good thing to be connected to. And who gets to decide? John Martellaro ponders his newfound attachment to his Apple Watch.

How I Feel About My Apple Watch After a Week

3:15 PM, May. 20th, 2015 · · Blogs

I've had my Apple Watch for a week now, and I'm ready to talk about my delivery time, how I feel about it, and how I use it.  It's been mostly great, but there are a few things I hope Apple fixes. 

Ruthless Gatekeeping is the Key to Apple Watch Bliss

11:48 AM, May. 13th, 2015 · · Blogs

The Apple Watch defaults to installing and activating every App and Glance available. This can be a problematic scenario because proper management of the Watch requires ruthless gatekeeping of both of these types of add-ons.

How My New MacBook Speaks to Me

5:30 PM, Apr. 29th, 2015 · · Blogs

No, this isn't an article about speech synthesis. Instead, John Martellaro talks about his first, hands-on reactions to his new MacBook. And guess what?  It really is speaking to him—in a design sense.