How to Create Signatures in Mail.app in iOS and OS X

1 hour, 49 minutes ago · · Columns and Opinions

Mail.app Signatures Screenshot

Apple users can add personal signatures to their emails on both their Macs and their iOS devices. They can promote a cause or a product. Let everyone know how they feel about a particular topic, or just make the recipient smile. It's easy to set up, and Nancy Carroll Gravley shows you how.

The Reason Why No Company Can Duplicate Apple’s iPhone Appeal

2 hours, 29 minutes ago · · Columns and Opinions

Particle Debris, July 27

Competitors to Apple's iPhone spend billions in development and advertising. Sometimes a competing smartphone will actually have a nifty operational or design feature the iPhone lacks. Then why is it so fundamentally difficult to compete with Apple for mindshare and profits amongst those highly desirable, affluent customers? John Martellaro delves into the Apple not-so-secret sauce.

Google Plus + Google Agenda = Facebook Win

10:00 PM, Jul. 27th, 2015 · · Columns and Opinions

Google Branded Baloney

Google announced it was scaling back on Google Plus, showing you can't build a social networking service on top of a corporate agenda. Despite all of its many advantages, Google hasn't been able to make a dent in Facebook's dominance of this market.

Apple is a Large Company - it Has Large Ambitions

3:30 PM, Jul. 27th, 2015 · · Columns and Opinions

Paraphrasing Star Trek's Mr. Spock: "Small companies have small ambitions. Large companies have large ambitions." Given that fact of our technical life, many observers expect Apple to act like a small company and grumble when it doesn't. In fact, as Apple grows, so must its customers (and observers) in their perspective. Apple Watch and Apple Music are cases in point.

Apple Redefines the Power of Plain Language in New iPhone Campaign

8:40 PM, Jul. 24th, 2015 · · Columns and Opinions

A page from Apple's Why there's nothing quite like iPhone

Apple launched a website Friday titled, "Why there's nothing quite like iPhone." What stands out for Bryan Chaffin is the company's use of plain language to encapsulate what fans of iPhone think about our device. On every page, Apple strikes to the core of our love for iPhone in a way that may resonate with real people.

Important New Features Make OS X El Capitan Not Just a Tune-up

4:00 PM, Jul. 17th, 2015 · · Columns and Opinions

OS X El Capitan under the hood

OS X Yosemite has been a bit of a problem for some users, especially with networking, and so the WWDC announcement of El Capitan was greeted with enthusiasm. Apple's stated focus was on the experience and performance, but, in time, we've learned that important changes under the hood will also contribute to security and better networking. Here's a look at how El Capitan is going to affect you for the better.

Apple’s Four New Apple Watch Video Ads Are Stellar

5:00 PM, Jul. 16th, 2015 · · Columns and Opinions

Apple Watch Story Telling

Now that the Apple Watch is in ready supply, it's time to start promoting it via advertising. And that's exactly what Apple is doing with four new video ads that show, often in a story-based environment, how the Apple Watch can be used to advantage. Bravo.