Bryan Chaffin penned an open letter to Apple Senior Vice President Worldwide Marketing Phil Schiller pleading for some common sense on the singular and plural use of Apple product names.
Surely we won't have to wait until 2019 for The Next Big Thing from Apple. John Martellaro ponders what goodies Apple might give us in the years leading up to the Apple Car. After all, it's all about the product pipeline. (Just don't call him Shirley.)
Carl Icahn told CNBC Thursday that he sold his considerable stake in Apple Inc.—some 0.8 percent of shares at his height—on concerns about Apple's business in China, though it might be more accurate to characterize it as concerns that China's government could have a deleterious affect on Apple's business in that market. Bryan Chaffin isn't always a fan of Mr. Icahn's, but in this instance, the mogul isn't wrong.
Dr. Mac tested a variety of Virtual Reality (VR) goggles that use an iPhone as its brains, sensors, and screens. In this second installment on the subject, he takes a deeper look at those goggles and offers his suggestions on which to use.
Apple's quarterly results announced on April 26 weren't as rosy as some would have liked. But there isn't a company on the planet who who wouldn't trade places with Apple in a heartbeat: US$10 billion in profits gained against global economic headwinds. John Martellaro provides some practical perspective.
Tim Cook was working hard to sell the message that Apple is doing well despite turning in a "challenging" quarter during his quarterly conference call with analysts. CFO Luca Maestri even sounded apologetic. Bryan Chaffin walks us through why he found that interesting.
Tidal has a problem, and it's one they could probably fix by picking up a dictionary. The streaming music service touts new albums as exclusive deals, which then show up on other services days or weeks later—or in the case of Beyoncé's Lemonade, within 24 hours. "Exclusive," it seems, doesn't mean what Tidal thinks it means.
Bryan Chaffin interviewed former Apple CEO John Sculley on April 11th, and it was a surprisingly insightful and enjoyable experience. While the interview was ostensibly centered on his 2014 book Moonshot!, Mr. Sculley also shared anecdotes about his time at Apple—and with the late Steve Jobs—that were new to Bryan. He gathered some of the most interesting excerpts from the interview in this article.
The mountain of evidence to support the thesis that Apple is working on a car, no doubt an electric car, is now overwhelming. However, even as Apple hires a boatload of experienced automotive executives, it seems Apple, more and more, will have to go it alone with, perhaps, just one chance to get it right. It will be amazing to watch unfold.
Dr. Mac's been hearing that virtual reality (VR) is the next big thing since time immemorial, and has strapped more than one VR contraption to his face over the years in the name of research, and recalls that every single one of them made him nauseous and sweaty within minutes. This week he reports on his experience with the latest thing in budget-priced virtual reality goggles, Google Cardboard.
TMO Weekly Sponsor
TMO Daily Observations 2016-04-29: Kicking Off a New Apple Conference
Starting a new conference can be intimidating, but it can be exciting, too. Indie DevStock's Tammy Coron joins Jeff Gamet…
TMO Daily Observations 2016-04-28: The Developer Side of Apple Conferences
With Apple's Worldwide Developer Conference coming in June, today we look at how other developer-related events fit in. John Wilker…