Apple is Doing Something That Could Accidentally Torpedo the iPad Pro

4:20 PM, Nov. 25th, 2015 · · Columns and Opinions

The fate of the iPad Pro

Apple is a company that can get set in its ways. That often stems from a set of values that dictate how things should forever be. However, while products and technologies change fast, sometimes Apple is its own worst enemy when it comes to updating practices. The iPad Pro might be one of those new products held back by old thinking.

The ‘New’ Mac Pro Is a Failure

3:10 PM, Nov. 23rd, 2015 · · Columns and Opinions

Mac Pro Mess

John Kheit thinks Apple's "new" Mac Pro is a joke, and it's not just because calling a, once again, forgotten and near abandoned 2013 model 'new' in late 2015 is the kind of air-quote irony loved by techno hipsters. He thinks Apple screwed the pooch and needs to fix it.

You Have an iPhone Now - Do As You’re Told

4:45 PM, Nov. 20th, 2015 · · Columns and Opinions

It's the Internet, do as you're told.

More and more, modern technical consumers are appealing to their smartphones for what to do next. How to dress. What to eat. How to think. And we don't even have consumer robots yet to attend to our indecisions. John Martellaro sizes up the situation, and it doesn't look rosy.

Tips for iPhone Photographers

4:40 PM, Nov. 18th, 2015 · · Columns and Opinions

better iphone photography exposure

Dr. Mac loves the camera on his new iPhone 6s Plus. Its image stabilization makes videos look more professional, and the new Live Photos feature, which captures 3 seconds of video when you shoot a still photo, is a winner. He's been shooting more photos and videos than usual lately, which led him to think about tips that may help you get better results when shooting photos or videos with your iPhone...

How to Beat Apple at its Game of Relentless Change

3:50 PM, Nov. 18th, 2015 · · Columns and Opinions

The higher purpose of technology

Apple is a very large company now. Its pace of change is enormous. It does a lot of different things that appeal to a lot of different people. However, no one person, not even  tech journalists, can engage every technology at every level. John Martellaro ponders the problems and good solutions.

Why Apple Should be the SECOND Big Company to Make Consumer Robots

4:15 PM, Nov. 13th, 2015 · · Columns and Opinions

Apple & Robots

Apple is a company with great values and makes best in class products. And so when a new technological opportunity comes along, we're naturally enthusiastic about Apple getting into the game. But in the case of commercial, consumer robots, it'll be smart for Apple to be the Johnny Come Lately. Here's why.

A Tale of Three iPhone Cases

4:40 PM, Nov. 11th, 2015 · · Columns and Opinions

Numbers by SwitchEasy (in Sunlit Tangerine)

Dr. Mac likes iPhone cases and rarely leaves home without one. The case manufacturers have apparently taken note; in the weeks following the release of the iPhone 6s and 6s Plus he received at least a dozen cases to check out.

So for the past couple of months he's been testing a different case every few days. Most cases worked as expected, and none of them was horrible, but there were only two that he liked enough to use everyday (at least when he's not testing other cases).

Apple Death Knell #70 - Apple’s In Big Trouble and Has No Plan B

7:06 PM, Nov. 9th, 2015 · · Columns and Opinions

Apple Death Knell #70

Apple is doing really well. The company is fantabulously successful, or so Bryan Clark argued at TheNextWeb. But all that success is only masking the reality that Apple is in a heap of trouble with no future. That's what Bryan Clark is saying, and for his efforts he has earned himself a place in the Apple Death Knell Counter.

7 Tips for iOS 9 on iPhone 6s and 6s Plus

8:10 PM, Nov. 6th, 2015 · · Columns and Opinions


You know, it is getting hard to keep up with all the new options available on our iOS devices. My advice to beginners is to just learn the ones you want or need and learn additional ones as desired. Of course, to do that you have to know which ones you want. I’ve gathered a few that readers might find helpful or just fun.