Apple’s iPhone 7 Will Make Current iPhones Obsolete

3:55 PM, Apr. 24th, 2015 · · Columns and Opinions

Now that the MacBook and Apple Watch are shipping, it's time  to start thinking about the iPhone 6s (or iPhone 7 according to some rumors). Just when we think the iPhone can't get any better, Apple seems poised to blow us away. Again. 

Apple Watch: Major Hit or Epic Failure?

1:44 PM, Apr. 23rd, 2015 · · Columns and Opinions

Apple Watch: Hit or epic failure?

The Apple Watch, being Apple's first actual "new" product since the iPad in 2010 (or the iPhone in 2007 if you consider the iPad a sub-species of the iPhone), has already generated more sales estimates and predictions of its success or failure than usual. Dr. Mac has a prediction of his own, but it's not what you think... 

Understand What Apple is Achieving or Get Left Behind

4:25 PM, Apr. 17th, 2015 · · Columns and Opinions

Some observers complain that Apple doesn't come out with innovative products fast enough. But, in fact, it's actually quite hard to keep up with what Apple is doing, and it takes personal time and work to appreciate what Apple achieves. The alternative is to be left behind.

4 Theories That Explain the Apple MacBook Shortage

5:05 PM, Apr. 16th, 2015 · · Columns and Opinions

The new Apple MacBook was available on April 10, just as Apple said. But not in stores. Online order deliveries quickly shot up to four to six weeks.  What happened? John Martellaro looks at some possible scenarios that may have torpedoed Apple's intentions.

When Did Apple Stores Become Apple Showrooms?

6:12 PM, Apr. 15th, 2015 · · Columns and Opinions

When Did Apple Stores Become Apple Showrooms?

Apple announced a new MacBook during the "Spring Forward" event in March. Think you're getting your skipping out of an Apple Store with one on April 24th? Not so fast, pal. Apple's telling everyone to try their luck online, including resellers and even their own retail customers.

Andy Hertzfeld Weighs In on Battle Over Steve Jobs’s Legacy

9:05 PM, Apr. 14th, 2015 · · Columns and Opinions

Andy Hertzfeld Weighs In on Battle Over Steve Jobs's Legacy

Andy Hertzfeld has penned an excellent post on Steve Jobs and the simmering fight over which biography is "definitive." Mr. Hertzfeld, a member of the original (and legendary) Mac team who worked with Steve Jobs for many years, calls Becoming Steve Jobs a worthwhile read, but questions why Apple's current management has made a full court press to support the book.

How to Pretend Apple Watch Is a Failure No Matter What

7:50 PM, Apr. 13th, 2015 · · Columns and Opinions

How to Pretend Apple Watch Is a Failure No Matter What

Apple sold a million Apple Watches in the first 24 hours—just in the U.S. That would make it the most successful new product category launch in Apple's history—so what do you do if you've been talking smack about it for months? You set the bar for success ludicrously high so you can proclaim it a failure no matter what.

Why I’m Not Getting An Apple Watch

5:16 PM, Apr. 10th, 2015 · · Columns and Opinions

Kelly isn't getting an Apple Watch. She wrote down some reasons why she isn't getting one to remind herself point out some of the flaws in Apple's latest offering.