Apple is a very large company. It's so big that it's impossible to quantify the company overall. Only specific elements of the company can be characterized. As such, it makes no sense to label Apple as a whole. This leads to rule #1 for a large company. John Martellaro explains.
If Apple makes a smoke detector, I'm not buying it. Considering the bag of hurt HomeKit is, I'm just not ready to trust a life or death-level product to Apple regardless of how awesome my Mac, iPhone, and iPad may be.
In April, Dr. Mac spent nine days in Germany learning about Industry 4.0, the worldwide initiative (conceived in Germany) to develop standards and protocols to integrate the Internet of Things (IoT), cyber-physical systems (CPS), and the Internet of Services (IoS), with large-scale data collection and analysis and machine learning. In other words, it's about smart, networked automation with smart, self-configuring components. He visited more than a dozen manufacturers, research institutes, universities, and startups across three German states and toured the fabled Hannover Fair with none other than President Obama and Chancellor Merkel. And you can read all about it right here!
Time published its list of The 50 Most Influential Gadgets of All Time, and Apple snagged 10 percent of the list with five devices: iPhone (#1), Macintosh (#3), iPod (#9), iPad (#25), and iBook (!!) (#38). Bryan Chaffin offers his thoughts on what was included, what wasn't included, and some of the non-Apple products, too.
Apple's work force has quadrupled in the last few years, but John Kheit says we're seeing fewer product updates, rather than more. Nowhere is this more true than Apple's Mac product line, and John argues Apple needs the Mac—and Mac power users—because they're tastemakers that have an outsized impact on the way the rest of the world looks at Apple's other products.
Bryan Chaffin penned an open letter to Apple Senior Vice President Worldwide Marketing Phil Schiller pleading for some common sense on the singular and plural use of Apple product names.
Surely we won't have to wait until 2019 for The Next Big Thing from Apple. John Martellaro ponders what goodies Apple might give us in the years leading up to the Apple Car. After all, it's all about the product pipeline. (Just don't call him Shirley.)
Carl Icahn told CNBC Thursday that he sold his considerable stake in Apple Inc.—some 0.8 percent of shares at his height—on concerns about Apple's business in China, though it might be more accurate to characterize it as concerns that China's government could have a deleterious affect on Apple's business in that market. Bryan Chaffin isn't always a fan of Mr. Icahn's, but in this instance, the mogul isn't wrong.
Dr. Mac tested a variety of Virtual Reality (VR) goggles that use an iPhone as its brains, sensors, and screens. In this second installment on the subject, he takes a deeper look at those goggles and offers his suggestions on which to use.
Apple's quarterly results announced on April 26 weren't as rosy as some would have liked. But there isn't a company on the planet who who wouldn't trade places with Apple in a heartbeat: US$10 billion in profits gained against global economic headwinds. John Martellaro provides some practical perspective.
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