Tidal has a problem, and it's one they could probably fix by picking up a dictionary. The streaming music service touts new albums as exclusive deals, which then show up on other services days or weeks later—or in the case of Beyoncé's Lemonade, within 24 hours. "Exclusive," it seems, doesn't mean what Tidal thinks it means.
Bryan Chaffin interviewed former Apple CEO John Sculley on April 11th, and it was a surprisingly insightful and enjoyable experience. While the interview was ostensibly centered on his 2014 book Moonshot!, Mr. Sculley also shared anecdotes about his time at Apple—and with the late Steve Jobs—that were new to Bryan. He gathered some of the most interesting excerpts from the interview in this article.
The mountain of evidence to support the thesis that Apple is working on a car, no doubt an electric car, is now overwhelming. However, even as Apple hires a boatload of experienced automotive executives, it seems Apple, more and more, will have to go it alone with, perhaps, just one chance to get it right. It will be amazing to watch unfold.
Dr. Mac's been hearing that virtual reality (VR) is the next big thing since time immemorial, and has strapped more than one VR contraption to his face over the years in the name of research, and recalls that every single one of them made him nauseous and sweaty within minutes. This week he reports on his experience with the latest thing in budget-priced virtual reality goggles, Google Cardboard.
On April 19th, Apple announced an update to the 2015 12-inch MacBook. But the extent of the update didn't suit many observers. By some distorted logic, many didn't know what to expect (except Skylake processors), but when they finally saw it, they were disappointed. John Martellaro explores why we should actually be quite pleased.
Apple's auto efforts have grown considerably in recent months, including a growing web of facilities seemingly tied to "Project Titan"—the code name for Apple's car—and more hiring of the kind of folks you only hire if you're making a car. Bryan Chaffin looks at the growing body of evidence supporting the Apple Car.
Cash flow is king. Why wait a year for the next Amazon Prime renewal? That allows the customer to possibly fret about forking out the major expenditure of $99. Better to keep the money coming in regularly in digestible amounts. That was probably what Amazon was thinking when they introduced the new monthly plans. But you'll pay more for this luxury.
One of the tidbits in Apple's Environmental Responsibility is that it recovered more than 2,200 pounds of gold in its recycling efforts. That's more than 35,000 ounces of gold mined from old iPhones, Macs, and other devices, and it shows there can be big money in recycling.
Pro-encryption forces scored a legislative win in California this week—though it might be more appropriate to say anti-privacy and anti-security forces endured a loss—as a bill requiring tech companies to weaken encryption when required by law enforcement failed to make it out of committee. Many more challenges remain.
We're geting fairly strong indications now that Apple is going to rebrand "OS X" as "MacOS." This would, in name, bring about a pleasant synchronization with tvOS, iOS, and watchOS. But more to the point, rebranding both suggests and offers the opportunity for significant change. What might be in store for Apple's customers?
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