How Apple Neglects Us. Let’s Count the Ways

4:35 PM, Mar. 20th, 2015 · · Columns and Opinions

Apple has provided us with lots of new products and services.
We're excited about the Apple Watch and the new MacBook. But what about the many things that have dropped through the cracks? The list is growing and becoming alarming. What can be done?

Apple’s Missed Opportunity With its TV Streaming Service

1:25 PM, Mar. 19th, 2015 · · Columns and Opinions

Apple has been pondering, if one can read between the lines of Tim Cook's previous statements, how to improve the TV viewing experience. The recent report that Apple has been talking to most of the networks about a new streaming network service reveals something troubling. John Martellaro thinks Apple could be doing something much better for its customers.

A Pair of Cool-But-Semi-Hidden OS X Yosemite Features

12:32 PM, Mar. 19th, 2015 · · Columns and Opinions

hidden Mac OS X 10.10 Yosemite features

Mac OS X 10.10 Yosemite has gotten better since its initial release… But I notice that several of useful features are semi-hidden by default. For example, your Mac can take dictation and turn your words into text without having to buy Dragon Dictate. But it’s disabled by default. To enable it... 

Choosing an Apple Watch? Check Out TMO’s Staff Picks

4:51 PM, Mar. 18th, 2015 · · Columns and Opinions

Kelly took a poll of TMO towers to see which Apple Watch was going to be the most popular. It should surprise no one that virtually everybody will be making that purchase, but aside from that the answers tended to vary about which one and why.

How Long Will the Apple Watch Retain its Value?

3:15 PM, Mar. 17th, 2015 · · Columns and Opinions

For decades, Apple customers have been spending a little bit more on their Apple products because of the industrial design, and quality. Plus, there's the notion that owning the best is a good thing in terms of customer satisfaction and pride of ownership. Does the Apple Watch seek to break that mold? John Martellaro doesn't think so.

Cord Cutters Who Embrace Apple TV: Beware the Costs

4:45 PM, Mar. 13th, 2015 · · Columns and Opinions

New data from Digitalsmiths says that about 1.5 million households are planning to cut the cord in the next six months, citing excessive cable/satellite bills. But beware. The cumulative cost of OTT selections could equal or exceed current bills.

Apple’s New MacBook Has iPad Envy. That’s Good

2:30 PM, Mar. 10th, 2015 · · Columns and Opinions

The pattern is becoming clear now. Apple knows better than to merge iOS and OS X, but there are other options for the family of products. First we saw interoperability with Yosemite and iOS. Now we're seeing similarity in connectivity options. It's back to the future. Meanwhile, some fret.

Apple TV Status Remains a Disappointment and a Mystery

4:15 PM, Mar. 9th, 2015 · · Columns and Opinions

Apple must be working on something really big related to the Apple TV.  The last major release, the 3rd generation Apple TV, was on March 7, 2012. Three years is an eternity in the tech industry. John Martellaro expresses his disappointment that no new hardware was announced.