Why and When Could We See an Apple Electric Car?

2:35 PM, Feb. 12th, 2015 · · Columns and Opinions

Building and selling an electric car ain't like dusting crops, kid. It takes a lot of engineering expertise and years of work. John Martellaro explores what he thinks the justification, scenario and timeline would be.

Apple, iPhones, Lucy, Charlie Brown and that Elusive Football

2:10 PM, Feb. 11th, 2015 · · Columns and Opinions

There's a reason observers keep saying Apple isn't innovating or is financially doomed. It has to do with a mental block when understanding what it means to be the best and how that applies to a modern smartphone. John Martellaro delves into the psychology of it all.

Apple Is Working on a Car

5:40 PM, Feb. 10th, 2015 · · Columns and Opinions

Apple Is Developing a Car

Apple is going into the car business. According to BusinessInsider, an Apple employee wrote to say that his group was working on something that will, "give Tesla a run for its money." Bryan Chaffin says his own sources back this up.

Dr. Mac Looks for a Lovable List Manager for Mac and iPhone

3:25 PM, Feb. 10th, 2015 · · Columns and Opinions

Dr. Mac Looks for a Lovable List Manager for Mac and iPhone

In the OS X era I’ve tested close to a dozen list-making/time management apps including Things, OmniFocus, and many others. And I’ve read books on productivity and task management, too. But Dr. Mac found all the software and books were either too complicated, too simple, or just too crappy. The bottom line is that while Reminders and BusyCal don't suck, he finally found something he likes much better.

Apple Death Knell #67 - The Faith-Based Approach to Believing Apple Is Doomed

8:40 PM, Feb. 9th, 2015 · · Columns and Opinions

It makes sense. Apple just turned in its best quarter ever, so the folks who don't get Apple feel compelled to double down on their predictions of the company's inevitable fall. It would seem that Apple Is Doomed is becoming its own religion—it certainly requires faith in the face of facts. And that brings us to our 66th entry in the Apple Death Knell Counter.

Search on Apple’s Safari a Big Prize for Search Engines

7:41 PM, Feb. 6th, 2015 · · Columns and Opinions

Apple Search

There's a quiet, yet potentially game changing tempest brewing in the background in the world of search. This might be surprising, considering everyone knows Google won the search wars, but what is even more interesting is that the key player is Apple. Or rather, the desktop and mobile empire united by Apple's Safari Web browser.

How Apple’s Resurgence Led to Microsoft’s Newfound Success

2:10 PM, Feb. 6th, 2015 · · Columns and Opinions

Particle Debris

There was a time when the Microsoft behemoth was running roughshod over the underdog Apple. Apple was very cool and did wonderful things with software development, but the boutique UNIX company was being crushed. Oddly, Apple's current resurgence has also led to Microsoft's.

Apple’s New Approach to a Foothold in the Future of TV

3:30 PM, Feb. 5th, 2015 · · Columns and Opinions

Apple's new entry point into TV

It's been reported that Apple is talking to TV content providers about offering to its own customers custom programming packages.   These would be smaller subsets of the packages typically offered by the major cable and satellite providers. What does this tell us about the state of Apple and the future of TV?