When Did Apple Stores Become Apple Showrooms?

6:12 PM, Apr. 15th, 2015 · · Columns and Opinions

When Did Apple Stores Become Apple Showrooms?

Apple announced a new MacBook during the "Spring Forward" event in March. Think you're getting your skipping out of an Apple Store with one on April 24th? Not so fast, pal. Apple's telling everyone to try their luck online, including resellers and even their own retail customers.

Andy Hertzfeld Weighs In on Battle Over Steve Jobs’s Legacy

9:05 PM, Apr. 14th, 2015 · · Columns and Opinions

Andy Hertzfeld Weighs In on Battle Over Steve Jobs's Legacy

Andy Hertzfeld has penned an excellent post on Steve Jobs and the simmering fight over which biography is "definitive." Mr. Hertzfeld, a member of the original (and legendary) Mac team who worked with Steve Jobs for many years, calls Becoming Steve Jobs a worthwhile read, but questions why Apple's current management has made a full court press to support the book.

How to Pretend Apple Watch Is a Failure No Matter What

7:50 PM, Apr. 13th, 2015 · · Columns and Opinions

How to Pretend Apple Watch Is a Failure No Matter What

Apple sold a million Apple Watches in the first 24 hours—just in the U.S. That would make it the most successful new product category launch in Apple's history—so what do you do if you've been talking smack about it for months? You set the bar for success ludicrously high so you can proclaim it a failure no matter what.

Why I’m Not Getting An Apple Watch

5:16 PM, Apr. 10th, 2015 · · Columns and Opinions

Kelly isn't getting an Apple Watch. She wrote down some reasons why she isn't getting one to remind herself point out some of the flaws in Apple's latest offering.

Why the Apple Watch Seems a Luxury, But Won’t be For Long

4:15 PM, Apr. 10th, 2015 · · Columns and Opinions

Apple has problems meeting demand for exciting new products that other companies can only fantasize about. That's because Apple dreams big dreams. But we have to be careful that we're dreaming the same dream. That takes time. John Martellaro explains.

Your OS X Menu Bar is Prime Real Estate

6:30 PM, Apr. 9th, 2015 · · Columns and Opinions

Your OS X Menu Bar is Prime Real Estate

Dr. Mac says, "I'm not normal; I've currently got more than 25 menu bar apps in addition to the handful included with Yosemite. But I happen to like menu bar apps... a lot...  and I find all of the ones I have installed useful in some way."

Here are a few of my faves...

Pages 5 for Mac: How to Modify Tables, Create Formulas, and Share Documents

10:30 AM, Apr. 4th, 2015 · · Columns and Opinions

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Pages 5.5.2 for the Mac is a very capable word processor, and it's full of all sorts of abilities you might not have thought about. In the following tutorial Nancy Carroll Gravley will show you how you can control the number of rows and columns in a table, create a formula, and share your documents within Pages.

No, the Apple MacBook is NOT a ‘4-year Step Backward’

5:10 PM, Apr. 3rd, 2015 · · Columns and Opinions

The new Apple MacBook is designed for extreme portability and low weight. Its low power Core M processor provides support for thinner designs and eliminates the need for a fan. To achieve that, it makes a concession to speed. So while the benchmarks are similar to a four year old MacBook Air, this MacBook is most emphatically not a step backward, as Business Insider claims this week.

Apple Watch Conceived to Free Us from the Tyranny of our Phones

10:16 PM, Apr. 2nd, 2015 · · Columns and Opinions

Apple Watch

The Apple Watch was originally conceived as a device that would free us from the tyranny of our smartphones—and that includes iPhones. According to an excellent in-depth look at Apple Vice President Kevin Lynch and the Apple Watch, Apple wanted to find a way for us to be connected in a less intrusive, more human way.