Sell a widget, lose a buck. That's what they teach in business school, right? If so, Microsoft must be earning an A++, because the company is losing money every time it sells a Surface tablet.
Apple's 'Verses' ad for the iPad Air has struck a chord with...seemingly everyone. Even Vic Gundotra, Google’s Senior Vice President of Engineering, took the time to post on Google+ about the ad, where he "painfully admitted" that it's his favorite ad of the year.
If you've got an iOS device then you've got a great ereader, but Vern Seward points out three freebies that might make your reading experience e=ven better in this week's Free on iTunes. ReadMill, JukePop, and LibriVox.
It's all to easy to be an armchair quarterback writer and cry out for more innovation from Apple. The odd thing is, none of those articles get into any serious discussion of what customers really need and what kinds of innovation would meet those needs. John Martellaro would like to see a list.
Google has brought on security for some of its employee shuttles in San Francisco. Reuters reported that men with ear pieces have been monitoring shuttle stops, taking notes and observing who gets on and off the shuttles.
One of the enduring themes in American business culture is the proper use of power. Unfettered power is a Holy Grail in American business, but it has within it the seeds of its own destruction. Recent court decisions have driven that point home to Apple.
A question has been raised by one of TMO's readers whether Apple genuinely cares about its customers. In addition, do Apple customers occasionally have to overcome hurdles that Apple places in the way to productivity? John Martellaro ponders the question and provides an answer from his own experience.
Judge Denise Cote denied a request from Apple to call off her pet watchdog, monitor Michael Bromwich. The move was not surprising, as Apple is protesting what Mr. Bromwich claims is his very mandate from the judge.
There is more to Apple's new TV ad, "What will your verse be?" than meets the eye. It contains elements that showcase truths about both Apple and its customers that can't be easily dismissed. John Martellaro explains.
In this last article in a series to help kick off your New Year, Vern Seward takes a look at 5 free iOS apps that might help you collaborate with others: Dropbox, Documents by Readdle, DocuSign Ink, Quip, and JotNot Scanner.
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