That Thing Apple Does That Some Hate and Few Understand

4:45 PM, Sep. 11th, 2015 · · Columns and Opinions

Apple's Success is a truth

Apple does something that some individuals hate to admit. As a corporate entity, consisting of thousands of very intelligent employees and led by a seasoned executive team, it just keeps on succeeding. That causes problems for many armchair analysts who have a different vision and even bigger problems for Apple's competitors. But the fact that Apple succeeds brilliantly is a truth that can't be ignored.

The New Apple TV Has a Contrarian Vision

6:33 PM, Sep. 9th, 2015 · · Columns and Opinions

Apple TV 4G has a contrarian vision

The TV industry is taking a traditional path towards new standards and better equipment. UHD/4KTVs and UHD/Blu-ray players and UHD Internet content will all play out as usual. Apple, on the other hand, has its own vision and can't change TV as we know it by playing along. Will the plan work?

The iPad Pro Will Be Apple’s New Guiding Star

5:32 PM, Sep. 9th, 2015 · · Columns and Opinions

iPad Pro is a winner

Apple rolled out some very nice products during its September 9 event. The new iPhones are suitably drool worthy, and the new Apple TV has a lot of design thought put into it and will be the signature device from the event. However, John Martellaro was particularly impressed with the iPad Pro and its implications for the future of the iPad line.

Apple’s Quest for Machine Learning Services Bumps up against Privacy Protection

7:20 PM, Sep. 8th, 2015 · · Columns and Opinions

Apple and Search

Apple is committed to privacy, and that's a problem if you want to offer best-in-class artificial intelligence (AI) powered by machine learning. According to Reuters, Apple is beefing up its stable of a AI experts with an emphasis on machine learning, but their task is hampered by Apple's commitment to protecting our data.

How to Size Up Apple’s Strategy for Each Product on September 9

4:35 PM, Sep. 8th, 2015 · · Columns and Opinions

Apple's September 9 Strategy

Sources and hints have provided a fairly good feel for the products we can expect Apple to announce on September 9. Instead of just another list, John Martellaro has some ideas about what we should be watching for as the event proceeds. Especially Apple's strategy and messaging.

Dr. Mac Handicaps Apple’s “Hey, Siri” Event

9:11 AM, Sep. 8th, 2015 · · Columns and Opinions

Dr. Mac's Apple media event predictions

Everyone is guessing what, precisely, Apple will announce at the Hey, Siri event on Wednesday, Sept. 9 and Dr. Mac is no exception.  Join him as he handicaps this year's batch of predictions in Dr. Mac's Rants & Raves Episode #140.  

How Apple Succeeds in an Amazon World

6:00 PM, Sep. 4th, 2015 · · Columns and Opinions

Apple vs. Amazon. No contest.

In a world that seems relentlessly focused on buying things, with Amazon's help, Apple not only succeeds outside of Amazon's sphere, it thrives. Just exactly how does Apple do that and what does it mean for the future of both companies? John Martellaro has some thoughts.

Making the Case for the iPod Touch

4:40 PM, Sep. 2nd, 2015 · · Columns and Opinions

iPod touch

While the iPhone continues to evolve, its counterpart, R2D2 the iPod touch, has fallen out of step. Kelly makes the case for why the iPod touch should not only stick around but get a little bit of the "updated iOS device" love that's going around. 

Dr. Mac Presents: Smart Option Key Tricks

4:25 PM, Sep. 2nd, 2015 · · Columns and Opinions

File Menu Screenshot

Keyboard shortcuts save you time and effort; if you’re not already using them all the time, you’re missing out. And shortcuts that use the Command key aren’t the only game in town these days. So don't miss this episode, in which Dr. Mac exposes hidden Option-key shortcuts that can save your bacon (or at least save you a little time). 

Apple Doesn’t Have to Make the ‘Best’ TV Shows to Be Successful

6:30 PM, Sep. 1st, 2015 · · Columns and Opinions

Cloudy Apple Crystal Ball

The chorus of people predicting failure for Apple's rumored TV plans is deafening—and that's just from Apple's fans. Bryan Chaffin argues that Apple can have enormous success producing original content, and that it doesn't even have to be the best in the business to do so.