Apple’s Tim Cook Should Develop More Investor Patience

2:50 PM, Jan. 30th, 2014 · · Columns and Opinions

Tim Cook and Investor patience

Apple's CEO Tim Cook is a precise speaker, a low-key kind of guy. Sometimes what he says has to be examined very carefully for content, what we call Cook Code.  If not done, that can lead to missed clues by investors who desperately need more confidence in Apple's ability to deliver. John Martellaro ponders this Tim Cook paradox.

Spending the Night with Mac Legends—the Mac 30th Celebration

9:46 PM, Jan. 27th, 2014 · · Columns and Opinions

Lots of Awesome

On Saturday, I had the pleasure and honor of participating in the amazing Mac 30th Celebration, a gathering of some of the amazing people who invented the Mac. Held at the Flint Center—the same place where Steve Jobs introduced the Mac 30 years before—it featured two panels of Apple legends, a great presentation by advertising luminary Steve Hayden, a panel of 3rd party developers, six songs by the Macworld All Stars, and it was MC'd by Apple employee #4, Bill Fernandez.

3 Free iOS Tools You’ll Want To Use

6:52 PM, Jan. 24th, 2014 · · Columns and Opinions

Free on iTunes

Your iDevice is more than just external storage for your brain. This week in Free on iTunes Vern Seward takes a look at 3 tools that make you device really useful. Simbol, Real Simple: No Time To Cook, and Symple.

Jeff Gamet: My Long Path to the Mac

6:43 PM, Jan. 24th, 2014 · · Columns and Opinions

The Mac has been a very important part of my life for years, but it took me a little while to get there because, it turns out, it didn't yet exist when I was first exposed to the world of personal computers. Once I got my first taste of the Mac, however, there was no looking back. OK, that's not true. But I knew the Mac would be something special and eventually I had one just for me sitting on my desk.

After Mac: The Next 30 Years of Computing

3:15 PM, Jan. 24th, 2014 · · Columns and Opinions

Our digital eyes

This week we look back on 30 years of the Macintosh. It's an essential celebration, great for reminding us how we got here, instructing us in our relationship to technology and inspiring us for more. And along those lines, John Martellaro wants to now look ahead 30 years.

3 Free iOS Apps For Those Who Love To Read

9:59 AM, Jan. 19th, 2014 · · Columns and Opinions

Free on iTunes

If you've got an iOS device then you've got a great ereader, but Vern Seward points out three freebies that might make your reading experience e=ven better in this week's Free on iTunes.  ReadMill, JukePop, and LibriVox.

Demanding That Apple be More Innovative Requires More Innovation

6:35 PM, Jan. 17th, 2014 · · Columns and Opinions

Innovation

It's all to easy to be an armchair quarterback writer and cry out for more innovation from Apple.  The odd thing is, none of those articles get into any serious discussion of what customers really need and what kinds of innovation would meet those needs. John Martellaro would like to see a list.