Jeff Gamet: My Long Path to the Mac

6:43 PM, Jan. 24th, 2014 · · Columns and Opinions

The Mac has been a very important part of my life for years, but it took me a little while to get there because, it turns out, it didn't yet exist when I was first exposed to the world of personal computers. Once I got my first taste of the Mac, however, there was no looking back. OK, that's not true. But I knew the Mac would be something special and eventually I had one just for me sitting on my desk.

After Mac: The Next 30 Years of Computing

3:15 PM, Jan. 24th, 2014 · · Columns and Opinions

Our digital eyes

This week we look back on 30 years of the Macintosh. It's an essential celebration, great for reminding us how we got here, instructing us in our relationship to technology and inspiring us for more. And along those lines, John Martellaro wants to now look ahead 30 years.

3 Free iOS Apps For Those Who Love To Read

9:59 AM, Jan. 19th, 2014 · · Columns and Opinions

Free on iTunes

If you've got an iOS device then you've got a great ereader, but Vern Seward points out three freebies that might make your reading experience e=ven better in this week's Free on iTunes.  ReadMill, JukePop, and LibriVox.

Demanding That Apple be More Innovative Requires More Innovation

6:35 PM, Jan. 17th, 2014 · · Columns and Opinions

Innovation

It's all to easy to be an armchair quarterback writer and cry out for more innovation from Apple.  The odd thing is, none of those articles get into any serious discussion of what customers really need and what kinds of innovation would meet those needs. John Martellaro would like to see a list.

Recent Court Decisions Should Sober Apple

3:00 PM, Jan. 16th, 2014 · · Columns and Opinions

One of the enduring themes in American business culture is the proper use of power. Unfettered power is a Holy Grail in American business, but it has within it the seeds of its own destruction.  Recent court decisions have driven that point home to Apple.

Does Apple REALLY Care About You?

3:19 PM, Jan. 14th, 2014 · · Columns and Opinions

Does Apple care about you?

A question has been raised by one of TMO's readers whether Apple genuinely cares about its customers. In addition, do Apple customers occasionally have to overcome hurdles that Apple places in the way to productivity?  John Martellaro ponders the question and provides an answer from his own experience.