What Will That Mid-Range, Sapphire Apple Watch Cost?

5:00 PM, Feb. 17th, 2015 · · Columns and Opinions

All Apple has given us is that the Apple Watch will start at $349. It's been widely assumed that's the Sport model. Plus, there's been a lot of conjecture about the price of the gold Apple Watch Edition, but John Martellaro is more curious about the one in the middle with its stainless steel case and sapphire display.

There Are no Limits to Apple’s Growth. The Competition Should Worry

4:00 PM, Feb. 13th, 2015 · · Columns and Opinions

Particle Debris

Apple has so much in liquid cash resources that it absolutely has no need to betray or trick the customer. That gives Apple great liberties in product design. Lately, we've seen the enormous financial benefits of that philosophy come to bear.  If other competitors don't get smarter, faster in earning trust, there seems to be no limit to Apple's growth.

Why and When Could We See an Apple Electric Car?

2:35 PM, Feb. 12th, 2015 · · Columns and Opinions

Building and selling an electric car ain't like dusting crops, kid. It takes a lot of engineering expertise and years of work. John Martellaro explores what he thinks the justification, scenario and timeline would be.

Apple, iPhones, Lucy, Charlie Brown and that Elusive Football

2:10 PM, Feb. 11th, 2015 · · Columns and Opinions

There's a reason observers keep saying Apple isn't innovating or is financially doomed. It has to do with a mental block when understanding what it means to be the best and how that applies to a modern smartphone. John Martellaro delves into the psychology of it all.

Apple Is Working on a Car

5:40 PM, Feb. 10th, 2015 · · Columns and Opinions

Apple Is Developing a Car

Apple is going into the car business. According to BusinessInsider, an Apple employee wrote to say that his group was working on something that will, "give Tesla a run for its money." Bryan Chaffin says his own sources back this up.

Dr. Mac Looks for a Lovable List Manager for Mac and iPhone

3:25 PM, Feb. 10th, 2015 · · Columns and Opinions

Dr. Mac Looks for a Lovable List Manager for Mac and iPhone

In the OS X era I’ve tested close to a dozen list-making/time management apps including Things, OmniFocus, and many others. And I’ve read books on productivity and task management, too. But Dr. Mac found all the software and books were either too complicated, too simple, or just too crappy. The bottom line is that while Reminders and BusyCal don't suck, he finally found something he likes much better.

Apple Death Knell #67 - The Faith-Based Approach to Believing Apple Is Doomed

8:40 PM, Feb. 9th, 2015 · · Columns and Opinions

It makes sense. Apple just turned in its best quarter ever, so the folks who don't get Apple feel compelled to double down on their predictions of the company's inevitable fall. It would seem that Apple Is Doomed is becoming its own religion—it certainly requires faith in the face of facts. And that brings us to our 66th entry in the Apple Death Knell Counter.

Search on Apple’s Safari a Big Prize for Search Engines

7:41 PM, Feb. 6th, 2015 · · Columns and Opinions

Apple Search

There's a quiet, yet potentially game changing tempest brewing in the background in the world of search. This might be surprising, considering everyone knows Google won the search wars, but what is even more interesting is that the key player is Apple. Or rather, the desktop and mobile empire united by Apple's Safari Web browser.