This Is How You Know It’s Time for Apple Car

8:12 PM, Sep. 22nd, 2015 · · Columns and Opinions

Bob Lutz on CNBC

Hey look, it's another auto executive explaining to the world how absurd it is for Apple to make a car. It's hard, he said. It will be a money pit, he said. Apple doesn't know anything about cars, he said. And most of all, he said that the auto industry is a low margin business, making it a terrible market to enter. This is how you know it's time for Apple Car.

So, What About Apple TV and iPad Pro?

2:35 PM, Sep. 22nd, 2015 · · Columns and Opinions

Last week Dr. Mac had so much to say about the new iPhone 6s and 6s Plus and how cool he thought 3D Touch was going to be that he ran out of space without mentioning Apple TV or iPad Pro. He rectifies that in this week's Dr. Mac's Rants & Raves.  

A Theory: Why the New Apple TV Will Ship Without 4K UHD

5:00 PM, Sep. 18th, 2015 · · Columns and Opinions

Apple TV 4th gen and 4K

We now know that the new 4th generation Apple TV announced for this fall won't ship with 4K UHD capability. But we don't know why Apple omitted that feature and thereby opened itself up to opportunistic competition, such as Amazon's Fire TV. John Martellaro has a theory.

That Thing Apple Does That Some Hate and Few Understand

4:45 PM, Sep. 11th, 2015 · · Columns and Opinions

Apple's Success is a truth

Apple does something that some individuals hate to admit. As a corporate entity, consisting of thousands of very intelligent employees and led by a seasoned executive team, it just keeps on succeeding. That causes problems for many armchair analysts who have a different vision and even bigger problems for Apple's competitors. But the fact that Apple succeeds brilliantly is a truth that can't be ignored.

The New Apple TV Has a Contrarian Vision

6:33 PM, Sep. 9th, 2015 · · Columns and Opinions

Apple TV 4G has a contrarian vision

The TV industry is taking a traditional path towards new standards and better equipment. UHD/4KTVs and UHD/Blu-ray players and UHD Internet content will all play out as usual. Apple, on the other hand, has its own vision and can't change TV as we know it by playing along. Will the plan work?

The iPad Pro Will Be Apple’s New Guiding Star

5:32 PM, Sep. 9th, 2015 · · Columns and Opinions

iPad Pro is a winner

Apple rolled out some very nice products during its September 9 event. The new iPhones are suitably drool worthy, and the new Apple TV has a lot of design thought put into it and will be the signature device from the event. However, John Martellaro was particularly impressed with the iPad Pro and its implications for the future of the iPad line.

Apple’s Quest for Machine Learning Services Bumps up against Privacy Protection

7:20 PM, Sep. 8th, 2015 · · Columns and Opinions

Apple and Search

Apple is committed to privacy, and that's a problem if you want to offer best-in-class artificial intelligence (AI) powered by machine learning. According to Reuters, Apple is beefing up its stable of a AI experts with an emphasis on machine learning, but their task is hampered by Apple's commitment to protecting our data.

How to Size Up Apple’s Strategy for Each Product on September 9

4:35 PM, Sep. 8th, 2015 · · Columns and Opinions

Apple's September 9 Strategy

Sources and hints have provided a fairly good feel for the products we can expect Apple to announce on September 9. Instead of just another list, John Martellaro has some ideas about what we should be watching for as the event proceeds. Especially Apple's strategy and messaging.