Apple is a Large Company - it Has Large Ambitions

3:30 PM, Jul. 27th, 2015 · · Columns and Opinions

Paraphrasing Star Trek's Mr. Spock: "Small companies have small ambitions. Large companies have large ambitions." Given that fact of our technical life, many observers expect Apple to act like a small company and grumble when it doesn't. In fact, as Apple grows, so must its customers (and observers) in their perspective. Apple Watch and Apple Music are cases in point.

Apple Redefines the Power of Plain Language in New iPhone Campaign

8:40 PM, Jul. 24th, 2015 · · Columns and Opinions

A page from Apple's Why there's nothing quite like iPhone

Apple launched a website Friday titled, "Why there's nothing quite like iPhone." What stands out for Bryan Chaffin is the company's use of plain language to encapsulate what fans of iPhone think about our device. On every page, Apple strikes to the core of our love for iPhone in a way that may resonate with real people.

Important New Features Make OS X El Capitan Not Just a Tune-up

4:00 PM, Jul. 17th, 2015 · · Columns and Opinions

OS X El Capitan under the hood

OS X Yosemite has been a bit of a problem for some users, especially with networking, and so the WWDC announcement of El Capitan was greeted with enthusiasm. Apple's stated focus was on the experience and performance, but, in time, we've learned that important changes under the hood will also contribute to security and better networking. Here's a look at how El Capitan is going to affect you for the better.

Apple’s Four New Apple Watch Video Ads Are Stellar

5:00 PM, Jul. 16th, 2015 · · Columns and Opinions

Apple Watch Story Telling

Now that the Apple Watch is in ready supply, it's time to start promoting it via advertising. And that's exactly what Apple is doing with four new video ads that show, often in a story-based environment, how the Apple Watch can be used to advantage. Bravo.

Apple’s iPad Pro Will Be an Evolutionary Product

5:00 PM, Jul. 13th, 2015 · · Columns and Opinions

Apple's 12.9-inch iPad Pro is almost a certainty, given what we now know. However, it's important to put the product into perspective. Being a pro-level product, it won't be for everyone, and that suggests merely incremental sales over what Apple is doing now. That's not a bad thing.

Apple Watch Is Missing Killer Functionality We Don’t Know We Need

6:30 PM, Jul. 10th, 2015 · · Columns and Opinions

Three Apple Watches

All the hubbub over declining Apple Watch sales has helped Bryan Chaffin realize that this device—as good as it is—is missing the kind of killer functionality that has been a hallmark of every successful Apple product. It's needs that one thing we didn't know we needed until we had it.