Dr. Mac Handicaps Apple’s “Hey, Siri” Event

9:11 AM, Sep. 8th, 2015 · · Columns and Opinions

Dr. Mac's Apple media event predictions

Everyone is guessing what, precisely, Apple will announce at the Hey, Siri event on Wednesday, Sept. 9 and Dr. Mac is no exception.  Join him as he handicaps this year's batch of predictions in Dr. Mac's Rants & Raves Episode #140.  

How Apple Succeeds in an Amazon World

6:00 PM, Sep. 4th, 2015 · · Columns and Opinions

Apple vs. Amazon. No contest.

In a world that seems relentlessly focused on buying things, with Amazon's help, Apple not only succeeds outside of Amazon's sphere, it thrives. Just exactly how does Apple do that and what does it mean for the future of both companies? John Martellaro has some thoughts.

Making the Case for the iPod Touch

4:40 PM, Sep. 2nd, 2015 · · Columns and Opinions

iPod touch

While the iPhone continues to evolve, its counterpart, R2D2 the iPod touch, has fallen out of step. Kelly makes the case for why the iPod touch should not only stick around but get a little bit of the "updated iOS device" love that's going around. 

Dr. Mac Presents: Smart Option Key Tricks

4:25 PM, Sep. 2nd, 2015 · · Columns and Opinions

File Menu Screenshot

Keyboard shortcuts save you time and effort; if you’re not already using them all the time, you’re missing out. And shortcuts that use the Command key aren’t the only game in town these days. So don't miss this episode, in which Dr. Mac exposes hidden Option-key shortcuts that can save your bacon (or at least save you a little time). 

Apple Doesn’t Have to Make the ‘Best’ TV Shows to Be Successful

6:30 PM, Sep. 1st, 2015 · · Columns and Opinions

Cloudy Apple Crystal Ball

The chorus of people predicting failure for Apple's rumored TV plans is deafening—and that's just from Apple's fans. Bryan Chaffin argues that Apple can have enormous success producing original content, and that it doesn't even have to be the best in the business to do so.

Tidal Accuses Apple of Blocking Drake Benefit Stream, but Not According to Drake

7:38 PM, Aug. 31st, 2015 · · Columns and Opinions

Screenshot from Tidal Stream of Drake Performance

Dueling narratives have taken shape around Drake's appearance at a benefit for victims of the Katrina hurricane disaster of 2005. Tidal claimed Apple prevented it from streaming Drake's performance, but Drake's management said that's not the case. As with most things, the truth most likely lies in the vast middle ground, and Bryan Chaffin offers his thoughts on what really happened.

An iPhone 6s That Can Record 4K Video Means a 4K Apple TV

5:15 PM, Aug. 28th, 2015 · · Columns and Opinions

Apple, iPhone 6s & Apple TV

It's been reported, according to sources, that the iPhone 6s family will have the ability to record 4K video. Apple sells a 5K iMac. So why wouldn't a next generation Apple TV have the ability to display 4K video? John Martellaro makes the case.

Amazon’s Failed Fire Phone Was Too Creepy for Customers

3:20 PM, Aug. 27th, 2015 · · Columns and Opinions

Why Amazon's Fire Phone failed

In August of 2014, John Martellaro reviewed, in detail, the Amazon Fire Phone. Even though it was missing some key features, he found it to be a solid smartphone with good looks and a good looking GUI. However, the creepy factor of a feature called Firefly doomed the product from the start. The failure tells us something important about Apple and the consumer marketplace.