The Unexpected Way Apple’s Growth is Exploited by Competitors

4:40 PM, Jun. 13th, 2014 · · Columns and Opinions

Particle Debris for June 9

When a company grows too large too fast, there's a temptation to do too much.  On the other hand, simplifying for customers opens windows of opportunity for competitors. At WWDC 2014, we saw a glimpse of how Apple tries to strike a balance. Sometimes, the company wins dramatically and sometimes it falls short.

How Apple’s WWDC Keynote Blew Away All the Editorial Nonsense

3:15 PM, Jun. 9th, 2014 · · Columns and Opinions

There is nothing like a WWDC Keynote, a two hour glimpse into the psyche of Apple, to provide a solid picture of what the company is up to. Observers may or may not like the personality of Tim Cook or the current product line, but last week's keynote illustrates how the efforts of thousands of Apple engineers have come to fruition. It obliterated the Apple hysteria.

OS X Yosemite Features Explained and Ranked

4:40 PM, Jun. 5th, 2014 · · Columns and Opinions

OS X Yosemite Features Explained and Ranked

As with all OS X releases, Apple has added plenty of new features to Yosemite. How do these features rank in terms of usefulness and likely wide adoption? Which ones will become signature features?  John Martellaro sizes them up.

Let’s Leave Apple’s Tim Cook Alone for Awhile

7:30 PM, May. 30th, 2014 · · Columns and Opinions

Can We Just Leave Tim Cook Alone?

The poor guy. Everyone writes about him day and night. This and that.  He's no Steve Jobs. Maybe, but he must be his own man. Lamentations: he's just an operations guy. Praise: He sat next to Steve Jobs for over a decade and had Jobs's trust. The reins of Apple were handed over to him, but (tearfully) he doesn't know anything. His hair is funny. He's saving Apple. He's destroying Apple. Can we have the madness stop?

Why the OS X Look and Feel Needs to Change

2:15 PM, May. 29th, 2014 · · Columns and Opinions

The evolution of OS X look and feel

The look and feel of OS X had its origins in the Classic Mac OS, long before we had iPhones and iPads. Today, millions of customers are looking at their iPhones and iPads and wondering why OS X looks the way it does.