How Apple’s Tim Cook Explained Away Poor iPad Sales

4 hours, 27 minutes ago · · Columns and Opinions

During Apple's Q4 2014 earnings report, Tim Cook was asked by Steve Milunovich with UBS about his views on the iPad sales of 12.31 million, the second (non-holiday) quarter of declining sales. Here's how Mr. Cook responded.

Eek! How Did I Ever Live With an iPhone 5s?

5:50 PM, Oct. 17th, 2014 · · Columns and Opinions

It didn't take long. Right after John Martellaro reviewed the Amazon Fire Phone, he knew that the 4.7-inch smartphone size would be perfect. So he bought an iPhone 6. Then, handling a hand-me-down iPhone 5s confirmed the diagnosis:  How did he ever use such a small iPhone?

Sales Prospects for Apple’s iPad Air 2 Look Good

4:15 PM, Oct. 17th, 2014 · · Columns and Opinions

Particle Debris

Almost a third of the installed base of iPads consists of iPad 2s without a Retina display. As a result, a casual look at the numbers suggests that the iPad Air 2 should do very well in sales. John Martellaro pulls out his calculator.

Sizing Up Apple’s October 16 Event: More Than Meets the Eye

4:15 PM, Oct. 16th, 2014 · · Columns and Opinions

We pretty much knew what to expect for Apple's October media event. So then, how does having good hunches about what to expect affect our judgment about the products and technologies presented? It's an important question, and John Martellaro weighs in.

Dr. Mac Looks Back on 16 Years Covering Macworld/iWorld

2:07 PM, Oct. 15th, 2014 · · Columns and Opinions

Bob

I’ve written about Macworld Expo often over the years and it’s been part of my life for as long as I’ve been a geek. I’ll miss attending more than I can put into words. Rather than try, let’s take a stroll down memory lane and relive some of the words I’ve written about Macworld Expo over the years.

Apple’s October 16 Invitation is Actually a Hidden Promise

5:00 PM, Oct. 10th, 2014 · · Columns and Opinions

It's been all hands on deck for Apple in the last year. iOS 8, iPhone 6 and 6 Plus, OS X Yosemite, the new Mac Pro, home automation, health monitoring, iBeacon, Apple Pay, and what looks like some very hard work on the Apple Watch. Some other products appear to have stagnated.  Does the October 16 event invitation suggest a remedy? Is this even a problem? John Martellaro sizes up the promise of Apple's invitation.

Supply Chain Says MS Surface Pro 3 Tablet is Dead, Microsoft Denies it

3:15 PM, Oct. 9th, 2014 · · Columns and Opinions

DigiTimes says, based on supply chain reports, that Microsoft is planning to cancel the Surface Pro 3 tablet. Cited were poor expected sales, "unlikely to surpass one millon units," and Microsoft's unaggressive pursuit of a next-generation model. John Martellaro evaluates the situation.