It's just about certain. We have all the information we need. There is precedent. There is pressing need. There will be 3,000 MacBook Pro users in the WWDC keynote audience next week. It's the right time and the right place for Apple to announce new MacBook Pros. John Martellaro counts the reasons.
Mashable published an excellent piece based on an interview with Phil Schiller, Apple Senior Vice President Worldwide Marketing, and John Ternus, Vice President of Mac and iPad Engineering. You should read the whole thing, and to get you motivated to do so, Bryan Chaffin gathered five things he learned about Apple from the piece.
Starting up Apple and then returning later to save the company is a very different kind of activity—and requires different skills—than navigating a $230 billion company into mid-life maturity. Steve Jobs knew that when he hand-picked Tim Cook to succeed him. Some observers still don't.
Dr. Mac has a confession: He hates word processors! You can read all about, but only here, and only in Dr. Mac’s Rants & Raves Episode #177, a delightful little ditty he calls: Tools for Writers: Ulysses.
Apple can totally snoop on all it's users and still maintain everyone's privacy. If you listen to the pundits, this is not possible. But, that's wrong. It's a false dichotomy. You can have a know-more-about-you-than-your-mom-does AI agent and preserve your privacy; it is totally doable. John Kheit explains.
Has there ever been a stickier wicket than the concept of free speech? We largely take it for granted, but even now tech companies are being called on to censor "illegal hate speech" in Europe. Bryan Chaffin discusses the slippery slope and its effect on social media and other tech companies.
A Reuters report claiming Apple has been talking to car charger companies got Bryan Chaffin thinking about standards. It seems likely that Apple would develop its own proprietary technology for charging the Apple Car, but there are many reasons why it would make sense for Apple to adopt an industry standard.
Companies that must employ drivers and pay them, even without customary benefits, would like to replace them with computers that can drive autonomously. This makes such vehicles candidates for taxis, buses, and trucks. But what about customers who actually enjoy being in control of a car that they own? Is that an enduring or dying part of American culture? John Martellaro looks at the issues.
Apple introduced the iPhone SE earlier this year and Dr. Mac's been testing one. While it looks like an iPhone 5 or 5s from the outside, inside are thoroughly modern guts based on the iPhone 6s.
Apple is reportedly planning to ramp up spending on original content to "several hundred million dollars a year," according to an unnamed source cited by The Financial Times of London. The story was based in part around a supposed meeting where Apple senior vice president Eddy Cue pitched the idea of Apple buying Time Warner, but the takeaway should be that Apple is seriously committed to streaming content.
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