Why We Should Be Very Pleased With Apple’s 2016 MacBook

4:00 PM, Apr. 20th, 2016 · · Columns and Opinions

Apple's 2016 MacBook

On April 19th, Apple announced an update to the 2015 12-inch MacBook. But the extent of the update didn't suit many observers. By some distorted logic, many didn't know what to expect (except Skylake processors), but when they finally saw it, they were disappointed. John Martellaro explores why we should actually be quite pleased.

Subscription Mania: Amazon Offers Prime By the Month, But It’ll Cost You

2:45 PM, Apr. 19th, 2016 · · Columns and Opinions

Cash flow is king. Why wait a year for the next Amazon Prime renewal? That allows the customer to possibly fret about forking out the major expenditure of $99. Better to keep the money coming in regularly in digestible amounts.  That was probably what Amazon was thinking when they introduced the new monthly plans. But you'll pay more for this luxury.

Apple’s Recycling in 2015 Yielded 35,000 Ounces of Gold

11:53 AM, Apr. 18th, 2016 · · Columns and Opinions

Apple's #1 Gold Miner

One of the tidbits in Apple's Environmental Responsibility is that it recovered more than 2,200 pounds of gold in its recycling efforts. That's more than 35,000 ounces of gold mined from old iPhones, Macs, and other devices, and it shows there can be big money in recycling.

As Apple Moves From OS X to MacOS, What’s in Store for Users?

5:30 PM, Apr. 15th, 2016 · · Columns and Opinions

The Next OS X Version

We're geting fairly strong indications now that Apple is going to rebrand "OS X" as "MacOS." This would, in name, bring about a pleasant synchronization with tvOS, iOS, and watchOS. But more to the point, rebranding both suggests and offers the opportunity for significant change. What might be in store for Apple's customers?

Smile Lowers Subscription Pricing for TextExpander 6

6:17 PM, Apr. 12th, 2016 · · Columns and Opinions

Smile Software

Smile announced Tuesday lower subscription prices for TextExpander 6, including the decision to extend half price subscriptions for those upgrading to a lifetime discount. The move comes in the wake of a fierce outcry from customers and pundits after announcing that TextExpander 6 would be subscription-only. Bryan Chaffin explains.

A Dynamic Duo of Inexpensive Timesaving Mac Utilities

12:45 PM, Apr. 12th, 2016 · · Columns and Opinions

moom move and zoom windows from your keyboard

Dr. Mac has always been obsessed with finding the fastest, easiest, or most elegant way of doing things. So many of his favorite Mac (and iOS) apps are simple, inexpensive utilities that help him do one thing better, faster, or more elegantly. He recently added a dynamic duo of such utilities to his Mac productivity arsenal and says today he wouldn’t want to use his Mac without them.