Major Tech Companies Are Being Crushed By Their Own OS Strategies

5:40 PM, Nov. 6th, 2015 · · Columns and Opinions

The Proliferation of OSes & Security Challenges

After the Windows 8 debacle, Microsoft has worked hard to arrive at Windows 10 everywhere. Apple has stuck to a purely mobile OS and a traditional desktop OS. Google concocted Chrome OS to solve one problem but now seems to want to merge it with Android.  Apple has launched watchOS and tvOS and may be on the verge of carOS.  What's going on here? How can these companies possibly cope with the massive technical demands of new/merged/derivative OSes and the agggressive security threats on each new OS?  John Martellaro ponders the dilemma.

Amazon Explores the Brave New World of Brick and Mortar Book Sales

6:50 PM, Nov. 5th, 2015 · · Columns and Opinions

Amazon Books

Did you hear the one about night being day, up being down, black being white, and Amazon opening up a brick and mortar book store? It turns out one of those things is true—earlier this week, Amazon opened up its first brick and mortar book store in the tony confines of Seattle’s University Village. Bryan Chaffin looks at what this might mean.

iPhone 6s Plus: Best Camera and Battery Ever

4:50 PM, Nov. 4th, 2015 · · Columns and Opinions

Retina Flash improves selfies!

In September Dr. Mac reviewed the (then) new iPhone 6s (in rose gold). He loved 3D Touch and Live Photos but concluded that he wanted an iPhone with a larger screen, better camera, better battery, and one that wasn't so pink. He swapped for a space gray iPhone 6s Plus and says it offers two exclusive features that make all the difference in the world.

The Future iPhone: Making Suggestions We No Longer Understand

6:15 PM, Nov. 2nd, 2015 · · Columns and Opinions

Superintelligence in iPhones?

More and more, computational devices are making suggestions, even making decisions for us. As the algorithms get more and more sophisticated, human beings could start to lose the ability to evaluate and call into question those suggestions and decisions. Worse, machines have the potential to learn and self-improve much faster than humans, leaving us even further behind. What happens next?

The iPad is Our Vision of the Future - It’s Not Going Away - Ever

4:15 PM, Oct. 28th, 2015 · · Columns and Opinions

The Future of the iPad not yet written

For the seventh quarter in a row, iPad sales have declined. Does this mean the iPad is a failed product? Does this mean Apple will give up on it? Is the iPad Pro the last stand? Is beating up on Apple for this decline a productive thing to do?  John Martellaro says the answer to all these questions is a resounding "No!" You'll see why in a few minutes.

What Would Happen if a Future Apple Autonomous Car Made a Very Bad Decision?

3:30 PM, Oct. 23rd, 2015 · · Columns and Opinions

Autonomous cars & ethics

All the technical signs point to a future with autonomous (self-driving) cars. Just about every major car company is working on that technology including, we suspect, Apple. But what would happen, hypothetically, if one of these cars were to make a bad mistake in software judgment that injures someone? The legal and ethical issues are enormous.

Apple Takes Commie ‘Environmentalist’ Attitude to China

6:17 PM, Oct. 22nd, 2015 · · Columns and Opinions

Apple in China

Apple is stepping up its already aggressive environmental game in China. The irony in this announcement is rich. Many on the political right in the U.S. equate environmentalism with the "commies," yet actually-Communist China has few regulations designed to protect its environment, and even fewer that are actually enforced.

Apple Takes Public Stance Against ‘CISA’ Surveillance Bill

4:48 AM, Oct. 21st, 2015 · · Columns and Opinions


Apple has come out publicly against the Cybersecurity Information Sharing Act, a surveillance bill that would give the U.S. government sweeping powers to collect information from tech companies. In a statement, Apple iterated its position that privacy should not be traded for security.