Competitors to Apple's iPhone spend billions in development and advertising. Sometimes a competing smartphone will actually have a nifty operational or design feature the iPhone lacks. Then why is it so fundamentally difficult to compete with Apple for mindshare and profits amongst those highly desirable, affluent customers? John Martellaro delves into the Apple not-so-secret sauce.
Dr. Mac thinks his Apple Watch is a very cool gadget...but he doesn't think anyone really needs one. At least not yet.
Google announced it was scaling back on Google Plus, showing you can't build a social networking service on top of a corporate agenda. Despite all of its many advantages, Google hasn't been able to make a dent in Facebook's dominance of this market.
Paraphrasing Star Trek's Mr. Spock: "Small companies have small ambitions. Large companies have large ambitions." Given that fact of our technical life, many observers expect Apple to act like a small company and grumble when it doesn't. In fact, as Apple grows, so must its customers (and observers) in their perspective. Apple Watch and Apple Music are cases in point.
Apple launched a website Friday titled, "Why there's nothing quite like iPhone." What stands out for Bryan Chaffin is the company's use of plain language to encapsulate what fans of iPhone think about our device. On every page, Apple strikes to the core of our love for iPhone in a way that may resonate with real people.
The world's second largest mobile platform—iOS—overtook Wintel PCs in unit sales in 2015. Bryan Chaffin argues this is a keystone moment in a seismic shift taking place under our very noses.
On June 30, 2015 Apple introduced Apple Music to the world and, in Dr. Mac's humble opinion, the music industry will never be the same.
OS X Yosemite has been a bit of a problem for some users, especially with networking, and so the WWDC announcement of El Capitan was greeted with enthusiasm. Apple's stated focus was on the experience and performance, but, in time, we've learned that important changes under the hood will also contribute to security and better networking. Here's a look at how El Capitan is going to affect you for the better.
Now that the Apple Watch is in ready supply, it's time to start promoting it via advertising. And that's exactly what Apple is doing with four new video ads that show, often in a story-based environment, how the Apple Watch can be used to advantage. Bravo.
Facebook is rumored to be working on a virtual assistant called Moneypenny. Does the world really need Facebook to jump on this bandwagon? Bryan Chaffin argues that the more companies pouring R&D dollars into these kinds of technologies, the better.
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