Apple will be hosting its first ever iTunes Festival in the United States in March at the SXSW conference in Austin, Texas. Apple's music events will include musical performances from March 11 through March 15 from artists such as Coldplay, Imagine Dragons, Pitbull, Keith Urban, and ZEDD.
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SXSW is known for its great concert lineup, so hosting the first U.S. iTunes Festival at the event is a perfect fit. It's great that Apple is finally bringing its popular concert series to the States.