Bryan Chaffin penned an open letter to Apple Senior Vice President Worldwide Marketing Phil Schiller pleading for some common sense on the singular and plural use of Apple product names.
Apple's quarterly results announced on April 26 weren't as rosy as some would have liked. But there isn't a company on the planet who who wouldn't trade places with Apple in a heartbeat: US$10 billion in profits gained against global economic headwinds. John Martellaro provides some practical perspective.
Tidal has a problem, and it's one they could probably fix by picking up a dictionary. The streaming music service touts new albums as exclusive deals, which then show up on other services days or weeks later—or in the case of Beyoncé's Lemonade, within 24 hours. "Exclusive," it seems, doesn't mean what Tidal thinks it means.
Bryan Chaffin interviewed former Apple CEO John Sculley on April 11th, and it was a surprisingly insightful and enjoyable experience. While the interview was ostensibly centered on his 2014 book Moonshot!, Mr. Sculley also shared anecdotes about his time at Apple—and with the late Steve Jobs—that were new to Bryan. He gathered some of the most interesting excerpts from the interview in this article.
On April 19th, Apple announced an update to the 2015 12-inch MacBook. But the extent of the update didn't suit many observers. By some distorted logic, many didn't know what to expect (except Skylake processors), but when they finally saw it, they were disappointed. John Martellaro explores why we should actually be quite pleased.
Cash flow is king. Why wait a year for the next Amazon Prime renewal? That allows the customer to possibly fret about forking out the major expenditure of $99. Better to keep the money coming in regularly in digestible amounts. That was probably what Amazon was thinking when they introduced the new monthly plans. But you'll pay more for this luxury.
One of the tidbits in Apple's Environmental Responsibility is that it recovered more than 2,200 pounds of gold in its recycling efforts. That's more than 35,000 ounces of gold mined from old iPhones, Macs, and other devices, and it shows there can be big money in recycling.
Pro-encryption forces scored a legislative win in California this week—though it might be more appropriate to say anti-privacy and anti-security forces endured a loss—as a bill requiring tech companies to weaken encryption when required by law enforcement failed to make it out of committee. Many more challenges remain.
David Winograd thinks iPhone upgrade programs should increase the rate we replace our devices, with or without carrier subsidies. He walks us through the math in this editorial.
Smile announced Tuesday lower subscription prices for TextExpander 6, including the decision to extend half price subscriptions for those upgrading to a lifetime discount. The move comes in the wake of a fierce outcry from customers and pundits after announcing that TextExpander 6 would be subscription-only. Bryan Chaffin explains.
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