Making the Case for the iPod Touch

4:40 PM, Sep. 2nd, 2015 · · Editorial

iPod touch

While the iPhone continues to evolve, its counterpart, R2D2 the iPod touch, has fallen out of step. Kelly makes the case for why the iPod touch should not only stick around but get a little bit of the "updated iOS device" love that's going around. 

Tidal Accuses Apple of Blocking Drake Benefit Stream, but Not According to Drake

7:38 PM, Aug. 31st, 2015 · · Editorial

Screenshot from Tidal Stream of Drake Performance

Dueling narratives have taken shape around Drake's appearance at a benefit for victims of the Katrina hurricane disaster of 2005. Tidal claimed Apple prevented it from streaming Drake's performance, but Drake's management said that's not the case. As with most things, the truth most likely lies in the vast middle ground, and Bryan Chaffin offers his thoughts on what really happened.

Amazon’s Failed Fire Phone Was Too Creepy for Customers

3:20 PM, Aug. 27th, 2015 · · Editorial

Why Amazon's Fire Phone failed

In August of 2014, John Martellaro reviewed, in detail, the Amazon Fire Phone. Even though it was missing some key features, he found it to be a solid smartphone with good looks and a good looking GUI. However, the creepy factor of a feature called Firefly doomed the product from the start. The failure tells us something important about Apple and the consumer marketplace.  

Apple’s Four New Apple Watch Video Ads Are Stellar

5:00 PM, Jul. 16th, 2015 · · Editorial

Apple Watch Story Telling

Now that the Apple Watch is in ready supply, it's time to start promoting it via advertising. And that's exactly what Apple is doing with four new video ads that show, often in a story-based environment, how the Apple Watch can be used to advantage. Bravo.

Apple’s iPad Pro Will Be an Evolutionary Product

5:00 PM, Jul. 13th, 2015 · · Editorial

Apple's 12.9-inch iPad Pro is almost a certainty, given what we now know. However, it's important to put the product into perspective. Being a pro-level product, it won't be for everyone, and that suggests merely incremental sales over what Apple is doing now. That's not a bad thing.

Apple Stores Are Holding the New MacBooks Captive

5:15 PM, Jul. 6th, 2015 · · Editorial

The major design feature of Apple's new MacBook is its low weight.  To hold it in one's hand, untethered, is to appreciate the significance of the design. So why shouldn't Apple let customers walk around the store with one and test the keyboard for awhile? John Martellaro makes the case.