Now that the Apple Watch is in ready supply, it's time to start promoting it via advertising. And that's exactly what Apple is doing with four new video ads that show, often in a story-based environment, how the Apple Watch can be used to advantage. Bravo.
Apple's 12.9-inch iPad Pro is almost a certainty, given what we now know. However, it's important to put the product into perspective. Being a pro-level product, it won't be for everyone, and that suggests merely incremental sales over what Apple is doing now. That's not a bad thing.
When one couldn't buy an Apple Watch in March, Apple was promoting it heavily. The result was frustration. Now that one can go into an Apple store and buy one, there is no highly visible marketing to create demand. The result is ennui.
The major design feature of Apple's new MacBook is its low weight. To hold it in one's hand, untethered, is to appreciate the significance of the design. So why shouldn't Apple let customers walk around the store with one and test the keyboard for awhile? John Martellaro makes the case.
Edward Snowden said on Wednesday that customers should support Apple's stance on privacy, whether or no CEO Tim Cook is being sincere about that stance. Speaking via a video conference during the Challenge.rs conference in Barcelona, Mr. Snowden said that companies like Apple that don't trade on our private data should be incentivized to do so.
Samsung has walked in Apple's shadow doggedly trying to match its rival's every step for years now, but its latest effort is sooooooooo bad, it goes straight past pathetic to embarrassingly sad. Bryan Chaffin has the rundown.
A combination of Apple's disruptive iPhone and Research In Motion's (RIM) inability to release its own touchscreen device is what did in the once-iconic BlackBerry. Jim Balsillie, the former co-chief executive of RIM (now called BlackBerry Inc.), acknowledged that RIM was simply unable to compete with Apple's smartphone.
Apple had a lot of things to present at the 2015 WWDC Keynote. And so it was no great dramatic loss that Apple did exactly the right thing with the next version of OS X, El Capitan. The focus will be on the user experience and performance improvements. The restraint exhibited took a lot of courage.
Edward Snowden called Apple a "pioneering" company in the area of privacy. In an editorial for The New York Times titled "The World Says No to Surveillance," Mr. Snowden made the case that public sentiment has turned against the surveillance state.
The watch crown. It's been a part of pocket watches and wristwatches for centuries and decades, respectively. Apple recognized this and made it a central feature of the Apple Watch's interface. And now Asus has recognized it and made it an on/off switch.
TMO Weekly Sponsor
TMO Daily Observations 2015-07-31: New Apple TV Rumors, Google Defies France
Reports that there's a new Apple TV coming are back, and they say we'll see the new hardware in September.…
TMO Daily Observations 2015-07-30: iPad Stylus-palooza, New Apple Campus Cafe
If Apple's patents are any indication, there's an amazingly cool iPad stylus in our future. John Martellaro and Bryan Chaffin…