How to Use Apple’s Return Policy to Steal Money…and Get Caught

8:19 PM, May. 15th, 2015 · · Editorial

Stop. Thief

Apple has a very generous return and repair policy on its devices. It turns out it's so generous it doesn't take a genius to figure out how to exploit it to make some illicit profit. Take the story of one Edward Hornsey, an enterprising young man of 24 years. He figured out how to make more than US$42,000, but he didn't figure out how to do it without getting caught.

iTunes Needs To Break Up… With Itself

5:20 PM, May. 15th, 2015 · · Editorial

With each evolution of Apple, it seems a new section gets bolted on to iTunes, making it even more complex and complicated. This seems out of character for a company that built a reputation on clean straightforward design. Kelly proposes shelving the current version of iTunes, the Weasley's House of Apple software. 

Apple Will be Forced to Add 4K to its New Apple TV

4:15 PM, May. 6th, 2015 · · Editorial

There are indications that Apple will release a 4th generation Apple TV and a new remote control at WWDC in June. The question John Martellaro has (as always) is whether that new Apple TV will include 4K capability. He thinks it must.

How Smart is a Smarthome That Has to Phone Home?

2:10 PM, May. 1st, 2015 · · Editorial

Smart home/Internet of Things devices sound great, and they are. But what happens if something goes wrong and it's outside of your control? Are you worse off than you were before your house got "smart"? Kelly had an incident this week that got her thinking about it.

Russian Politician Wants Apple’s U2 Album Giveaway Investigated as Gay Propaganda

8:17 PM, Apr. 30th, 2015 · · Editorial

Songs of Innocence Cover

Russian politician Alexander Starovoitov, a member of the rightwing LDPR party, is accusing Apple of distributing pro-gay propaganda to minors with its U2 album giveaway. That's the same album—The Age of Innocence—giveaway that was a thing back in September of 2014, but a new version of the album cover has homophobes in Russia freaking out that they might catch teh gheys, and they want Apple punished.

Apple’s Approach to Advanced TV Shifts Gears - Again

5:20 PM, Apr. 30th, 2015 · · Editorial

Apple has gone through several stages in its approach to advancing the state of the art in TV viewing. The latest one is leveraging the quickly splintering industry as content providers seek, more and more,  to work directly with customers.

Tim Cook on Poor iPad Sales: ‘It is what it is’

7:15 PM, Apr. 27th, 2015 · · Editorial

During Apple's 2015 Q2 Financial Report, Tim Cook glossed over the poor state of iPad Sales with some interesting remarks. He doesn't appear to be very concerned about negative sales growth and remarked, "It is what it is."

4 Theories That Explain the Apple MacBook Shortage

5:05 PM, Apr. 16th, 2015 · · Editorial

The new Apple MacBook was available on April 10, just as Apple said. But not in stores. Online order deliveries quickly shot up to four to six weeks.  What happened? John Martellaro looks at some possible scenarios that may have torpedoed Apple's intentions.