Apple’s Approach to Advanced TV Shifts Gears - Again

5:20 PM, Apr. 30th, 2015 · · Editorial

Apple has gone through several stages in its approach to advancing the state of the art in TV viewing. The latest one is leveraging the quickly splintering industry as content providers seek, more and more,  to work directly with customers.

Tim Cook on Poor iPad Sales: ‘It is what it is’

7:15 PM, Apr. 27th, 2015 · · Editorial

During Apple's 2015 Q2 Financial Report, Tim Cook glossed over the poor state of iPad Sales with some interesting remarks. He doesn't appear to be very concerned about negative sales growth and remarked, "It is what it is."

4 Theories That Explain the Apple MacBook Shortage

5:05 PM, Apr. 16th, 2015 · · Editorial

The new Apple MacBook was available on April 10, just as Apple said. But not in stores. Online order deliveries quickly shot up to four to six weeks.  What happened? John Martellaro looks at some possible scenarios that may have torpedoed Apple's intentions.

When Did Apple Stores Become Apple Showrooms?

6:12 PM, Apr. 15th, 2015 · · Editorial

When Did Apple Stores Become Apple Showrooms?

Apple announced a new MacBook during the "Spring Forward" event in March. Think you're getting your skipping out of an Apple Store with one on April 24th? Not so fast, pal. Apple's telling everyone to try their luck online, including resellers and even their own retail customers.

Andy Hertzfeld Weighs In on Battle Over Steve Jobs’s Legacy

9:05 PM, Apr. 14th, 2015 · · Editorial

Andy Hertzfeld Weighs In on Battle Over Steve Jobs's Legacy

Andy Hertzfeld has penned an excellent post on Steve Jobs and the simmering fight over which biography is "definitive." Mr. Hertzfeld, a member of the original (and legendary) Mac team who worked with Steve Jobs for many years, calls Becoming Steve Jobs a worthwhile read, but questions why Apple's current management has made a full court press to support the book.

How to Pretend Apple Watch Is a Failure No Matter What

7:50 PM, Apr. 13th, 2015 · · Editorial

How to Pretend Apple Watch Is a Failure No Matter What

Apple sold a million Apple Watches in the first 24 hours—just in the U.S. That would make it the most successful new product category launch in Apple's history—so what do you do if you've been talking smack about it for months? You set the bar for success ludicrously high so you can proclaim it a failure no matter what.

Why I’m Not Getting An Apple Watch

5:16 PM, Apr. 10th, 2015 · · Editorial

Kelly isn't getting an Apple Watch. She wrote down some reasons why she isn't getting one to remind herself point out some of the flaws in Apple's latest offering.

Apple Watch Conceived to Free Us from the Tyranny of our Phones

10:16 PM, Apr. 2nd, 2015 · · Editorial

Apple Watch

The Apple Watch was originally conceived as a device that would free us from the tyranny of our smartphones—and that includes iPhones. According to an excellent in-depth look at Apple Vice President Kevin Lynch and the Apple Watch, Apple wanted to find a way for us to be connected in a less intrusive, more human way.

The New Microsoft Surface 3 Tablet Hits the Mark

3:15 PM, Mar. 31st, 2015 · · Editorial

The Surface Pro 3 seemed to be an awkward device with its high cost out of sync with a less than awesome keyboard. However, the new lower cost sibling, the Surface 3, makes some interesting and important design changes. John Martellaro likes it.

Tim Cook Blasts Indiana Discrimination Law, and it’s the Right thing to Do

9:29 AM, Mar. 30th, 2015 · · Editorial

Indiana's legislature passed the Religious Freedom Restoration Act, and Apple CEO Tim Cook responded with an op-ed in the Washington Post calling out the state for enacting a pro-discrimination law. The law, set to go into effect in July, gives business owners the right to refuse service to anyone and then use their own religious beliefs as justification. Opponents of the law, including Mr. Cook, say it's nothing more than state-sanctioned discrimination.