Amazon’s Failed Fire Phone Was Too Creepy for Customers

3:20 PM, Aug. 27th, 2015 · · Editorial

Why Amazon's Fire Phone failed

In August of 2014, John Martellaro reviewed, in detail, the Amazon Fire Phone. Even though it was missing some key features, he found it to be a solid smartphone with good looks and a good looking GUI. However, the creepy factor of a feature called Firefly doomed the product from the start. The failure tells us something important about Apple and the consumer marketplace.  

Apple’s Four New Apple Watch Video Ads Are Stellar

5:00 PM, Jul. 16th, 2015 · · Editorial

Apple Watch Story Telling

Now that the Apple Watch is in ready supply, it's time to start promoting it via advertising. And that's exactly what Apple is doing with four new video ads that show, often in a story-based environment, how the Apple Watch can be used to advantage. Bravo.

Apple’s iPad Pro Will Be an Evolutionary Product

5:00 PM, Jul. 13th, 2015 · · Editorial

Apple's 12.9-inch iPad Pro is almost a certainty, given what we now know. However, it's important to put the product into perspective. Being a pro-level product, it won't be for everyone, and that suggests merely incremental sales over what Apple is doing now. That's not a bad thing.

Apple Stores Are Holding the New MacBooks Captive

5:15 PM, Jul. 6th, 2015 · · Editorial

The major design feature of Apple's new MacBook is its low weight.  To hold it in one's hand, untethered, is to appreciate the significance of the design. So why shouldn't Apple let customers walk around the store with one and test the keyboard for awhile? John Martellaro makes the case.

Edward Snowden: Consumers Should Support Apple to Incentivize Privacy

9:09 PM, Jun. 17th, 2015 · · Editorial

Edward Snowden: Consumers Should Support Apple to Incentivize Privacy

Edward Snowden said on Wednesday that customers should support Apple's stance on privacy, whether or no CEO Tim Cook is being sincere about that stance. Speaking via a video conference during the conference in Barcelona, Mr. Snowden said that companies like Apple that don't trade on our private data should be incentivized to do so.