Apple Turns Environmental Eye on Retail with Move to Paper Bags

5:52 PM, Apr. 5th, 2016 · · Editorial

A Green Apple

Apple has turned its legendary attention to detail on its own retail stores this week with a move to paper bags for customers who request them. It's a small thing compared to having 93 percent of its global energy coming from green production, and Apple is hardly the first company to use paper bags, but it shows that Apple's efforts to reduce its carbon footprint are ongoing.

The iPhone Security Flaw That Apple Intentionally Creates

3:45 PM, Apr. 5th, 2016 · · Editorial

Apple's iPhone convenience features are risky

Apple includes certain convenience functions in iOS that make life better. Then, as a result, inventive users find workarounds that expose private information using special techniques. This is often labelled a "Security Flaw."  Of course, it's nothing of the sort.  But the bigger question is, what is Apple thinking?

Dillan’s Voice: iPad Helps Autistic Teen See His Words and Hold onto His Thoughts

6:56 PM, Apr. 4th, 2016 · · Editorial

Dillan's Voice Screenshot

Apple published a very powerful video over the weekend called Dillan's Voice. It tells the story of Dillan, a non-verbal autistic teen whose iPad has helped him connect with the world. The 2 minute video is one of those powerful messages Apple excels at—and funny enough, it allows us to connect with Dillan in a way we might not have otherwise.

How to Use Heresy to Ignite Apple’s Mac Sales

4:30 PM, Mar. 31st, 2016 · · Editorial

New, heretical thoughts

From the TMO Department of Heresy comes this thought. Apple is no longer in a pitched PC war. Instead, upwards of 65 percent of Apple's total revenue comes from iPhones. On the other hand, Apple wouldn't mind selling more Macs. So why not pour on the coals and provide Windows 10 on selected Macs, pre-installed? It would eliminate headaches for many education and business customers who really want Mac hardware, and it could really boost Mac sales.

Customer Focused Video Content Superseding Broadcast, and Apple is on Board

4:25 PM, Mar. 30th, 2016 · · Editorial

Apple, TV and original content

For a long time, the TV entertainment model was for content creators to work through a middleman, a network. That meant appealing to as many as possible viewers and serving up the accompanying commercials. The Internet is changing the rules, and now focused content, direct to the viewer, is taking off. Even Apple is on the bandwagon, but can the company make it work?

Apple, Google, Facebook, Other Techs Urge North Carolina Repeal LGBT Discrimination Law

6:54 PM, Mar. 29th, 2016 · · Editorial

Tim Cook and Apple

The leaders of more than 70 tech companies, including Apple CEO Tim Cook, Google CEO Sundar Pichai, and Facebook CEO Mark Zuckerberg, have signed a letter urging North Carolina to repeal House Bill 2. These business leaders, many of whom do business in North Carolina, argue the bill is discriminatory, and doesn't align with, "the values of our companies, of our country, or even the overwhelming majority of North Carolinians."

That Time the Internet Taught Microsoft’s AI Chat Bot to Be Racist [Update]

6:46 PM, Mar. 24th, 2016 · · Editorial

Tay Avatar

Tay says the darnedest things! Like, "ricky gervais learned totalitarianism from adolf hitler, the inventor of atheism." And when asked whether the Holocaust happened, she said, "it was made up." And don't forget that old chestnut about hating [racist name for black people] and advocating something beyond horrific for them. Updated to note that many of Tay's tweets are still available.

Thanks Apple, Now I have iPad Pro Envy

8:59 PM, Mar. 21st, 2016 · · Editorial

The smaller iPad Pro is like mine, but also kind of better

I already have an iPad Pro, but today Apple gave me a serious case of iPad envy when it introduced the... well... iPad Pro. The new model sports a 9.7-inch display, just like the iPad Air, but otherwise packs in the same features as the 12.9-inch iPad Pro along with a few nice improvements. And I want it. Or, at least I want the new model's features in my bigger-screen iPad Pro.

Apple’s New 9.7-inch iPad Pro Should Breathe New Life Into the Product Line

4:00 PM, Mar. 21st, 2016 · · Editorial

The new iPad thinking,

At Apple's March 21st Event, Apple SVP Phil Schiller introduced the new 9.7-inch iPad Pro. It includes an innovative "True Tone Display," four speakers with better volume, a smart keyboard, a great 12 MP camera. wired Ethernet capability and support for the Apple Pencil. Apple is methodically altering the user proposition of the iPad away from the legacy iPad as we knew it into a solid productivity tool.