In August of 2014, John Martellaro reviewed, in detail, the Amazon Fire Phone. Even though it was missing some key features, he found it to be a solid smartphone with good looks and a good looking GUI. However, the creepy factor of a feature called Firefly doomed the product from the start. The failure tells us something important about Apple and the consumer marketplace.
Google's newly-announced OnHub promises to revolutionize home networks. But with Google's advertising focus for the device centered around the eliminiation of buffering, many early OnHub purchasers will likely be disappointed when they learn that it's their ISP, and not their router, that was the cause of their connectivity issues.
In the modern discussion about Apple, we hear about iPhones, Macintoshes, iPads, music, subscription TV, Apple Watches and even electric cars. Where's the discussion about Apple and robots?
Macworld might be on hiatus, but that doesn't mean Apple conferences are over by any stretch of the imagination. Kelly takes a closer look at what's out there and why you should absolutely be attending.
Now that the Apple Watch is in ready supply, it's time to start promoting it via advertising. And that's exactly what Apple is doing with four new video ads that show, often in a story-based environment, how the Apple Watch can be used to advantage. Bravo.
Apple's 12.9-inch iPad Pro is almost a certainty, given what we now know. However, it's important to put the product into perspective. Being a pro-level product, it won't be for everyone, and that suggests merely incremental sales over what Apple is doing now. That's not a bad thing.
When one couldn't buy an Apple Watch in March, Apple was promoting it heavily. The result was frustration. Now that one can go into an Apple store and buy one, there is no highly visible marketing to create demand. The result is ennui.
The major design feature of Apple's new MacBook is its low weight. To hold it in one's hand, untethered, is to appreciate the significance of the design. So why shouldn't Apple let customers walk around the store with one and test the keyboard for awhile? John Martellaro makes the case.
Edward Snowden said on Wednesday that customers should support Apple's stance on privacy, whether or no CEO Tim Cook is being sincere about that stance. Speaking via a video conference during the Challenge.rs conference in Barcelona, Mr. Snowden said that companies like Apple that don't trade on our private data should be incentivized to do so.
Samsung has walked in Apple's shadow doggedly trying to match its rival's every step for years now, but its latest effort is sooooooooo bad, it goes straight past pathetic to embarrassingly sad. Bryan Chaffin has the rundown.
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