Apple’s Four New Apple Watch Video Ads Are Stellar

5:00 PM, Jul. 16th, 2015 · · Editorial

Apple Watch Story Telling

Now that the Apple Watch is in ready supply, it's time to start promoting it via advertising. And that's exactly what Apple is doing with four new video ads that show, often in a story-based environment, how the Apple Watch can be used to advantage. Bravo.

Apple’s iPad Pro Will Be an Evolutionary Product

5:00 PM, Jul. 13th, 2015 · · Editorial

Apple's 12.9-inch iPad Pro is almost a certainty, given what we now know. However, it's important to put the product into perspective. Being a pro-level product, it won't be for everyone, and that suggests merely incremental sales over what Apple is doing now. That's not a bad thing.

Apple Stores Are Holding the New MacBooks Captive

5:15 PM, Jul. 6th, 2015 · · Editorial

The major design feature of Apple's new MacBook is its low weight.  To hold it in one's hand, untethered, is to appreciate the significance of the design. So why shouldn't Apple let customers walk around the store with one and test the keyboard for awhile? John Martellaro makes the case.

Edward Snowden: Consumers Should Support Apple to Incentivize Privacy

9:09 PM, Jun. 17th, 2015 · · Editorial

Edward Snowden: Consumers Should Support Apple to Incentivize Privacy

Edward Snowden said on Wednesday that customers should support Apple's stance on privacy, whether or no CEO Tim Cook is being sincere about that stance. Speaking via a video conference during the conference in Barcelona, Mr. Snowden said that companies like Apple that don't trade on our private data should be incentivized to do so.

Former RIM CEO Admits iPhone and (Im)Perfect Storm Killed BlackBerry

4:54 PM, Jun. 10th, 2015 · · Editorial


A combination of Apple's disruptive iPhone and Research In Motion's (RIM) inability to release its own touchscreen device is what did in the once-iconic BlackBerry. Jim Balsillie, the former co-chief executive of RIM (now called BlackBerry Inc.), acknowledged that RIM was simply unable to compete with Apple's smartphone.

Apple’s Presentation of OS X El Capitan Was Spot On

5:15 PM, Jun. 8th, 2015 · · Editorial

Apple had a lot of things to present at the 2015 WWDC Keynote. And so it was no great dramatic loss that Apple did exactly the right thing with the next version of OS X, El Capitan. The focus will be on the user experience and performance improvements. The restraint exhibited took a lot of courage.