Why Apple is Relevant Even if You Don’t Like the Company

3:45 PM, Mar. 24th, 2015 · · Editorial

There are many things to like About Apple. There are also plenty of things for Apple enthusiasts to criticize when the company makes mistakes. However, even if you really don't like Apple, for any reason, it's still important to not only pay attention but even embrace its technologies.

Apple’s Missed Opportunity With its TV Streaming Service

1:25 PM, Mar. 19th, 2015 · · Editorial

Apple has been pondering, if one can read between the lines of Tim Cook's previous statements, how to improve the TV viewing experience. The recent report that Apple has been talking to most of the networks about a new streaming network service reveals something troubling. John Martellaro thinks Apple could be doing something much better for its customers.

How Long Will the Apple Watch Retain its Value?

3:15 PM, Mar. 17th, 2015 · · Editorial

For decades, Apple customers have been spending a little bit more on their Apple products because of the industrial design, and quality. Plus, there's the notion that owning the best is a good thing in terms of customer satisfaction and pride of ownership. Does the Apple Watch seek to break that mold? John Martellaro doesn't think so.

Apple’s New MacBook Has iPad Envy. That’s Good

2:30 PM, Mar. 10th, 2015 · · Editorial

The pattern is becoming clear now. Apple knows better than to merge iOS and OS X, but there are other options for the family of products. First we saw interoperability with Yosemite and iOS. Now we're seeing similarity in connectivity options. It's back to the future. Meanwhile, some fret.

Apple TV Status Remains a Disappointment and a Mystery

4:15 PM, Mar. 9th, 2015 · · Editorial

Apple must be working on something really big related to the Apple TV.  The last major release, the 3rd generation Apple TV, was on March 7, 2012. Three years is an eternity in the tech industry. John Martellaro expresses his disappointment that no new hardware was announced.

Apple Watch Pricing is Very, Very Reasonable

3:19 PM, Mar. 9th, 2015 · · Editorial

During Apple's Spring Forward event, Tim Cook finally announced the Apple Watch pricing, and it's eminently reasonable. Those who thought Apple would gouge us for the sake of status were off the mark.

China Forcing Apple to Choose: Customer Privacy or Revenue

3:30 PM, Mar. 5th, 2015 · · Editorial

In a pair of interesting articles at Quartz, the suggestion has been made that Apple is giving the Chinese government access to its iOS devices and source code in order to preserve its business there. The facts aren't all in because Apple won't talk about it. And the implied scenario sounds doubtful. However, the situation does raise important issues. 

Why Some Observers Think Apple Watch Won’t Succeed

3:30 PM, Mar. 4th, 2015 · · Editorial

Most of the connected and astute observers of Apple are confident that the Apple Watch will succeed. Perhaps brilliantly. Apple has the savvy, resources, engineering talent and executive leadership to make it a success. So why are there pockets of observers who are sure this new product from Apple will fail?  John Martellaro ponders the negative reactions surrounding the Apple Watch, before we have even a hint of sales success.

What the Apple iPhone Will be Like in 10 Years

2:00 PM, Feb. 19th, 2015 · · Editorial

The iPhone in 10 years

What new technologies will literally change the face of the Apple iPhone in 10 years? How should it properly evolve? John Martellaro puts on his futurist hat and speculates where we'll be a decade from now.