How I’d Like to See the Apple TV Evolve

3:45 PM, Dec. 8th, 2015 · · Editorial

Evolution of the Apple TV

There is the Apple ecosphere and there is the 4K UHD ecosphere. That creates tension. Right now, for technical reasons, it was fairly reasonable for the 4th generation Apple TV to dispense with 4K UHD support, but that will change in the next two years. Here are my best wishes for how Apple handles the transition.

Steve Ballmer Bullies Microsoft CEO Satya Nadella with Visions of the Past

6:51 PM, Dec. 3rd, 2015 · · Editorial

Steve Ballmer

Former Microsoft CEO Steve Ballmer is cranky about the how his successor is handling some aspects of the business. During Microsoft's annual shareholder meeting Wednesday, Mr. Ballmer was critical of the company's accounting methods for his cloud and hardware businesses, as well as current CEO Satya Nadella's plan to bring more apps to Windows Phone.

How Fast Does the Apple Watch Need to Change?

3:15 PM, Dec. 3rd, 2015 · · Editorial

Evolution of Apple Watch

The Apple Watch has been shipping in quantity since May. It's now December. Even so, here are those who are dissatisfied with either the state of the Apple Watch or how fast it's changing for the better. Is this realistic? How fast does a wristwatch, even a high-tech one, need to change? More important, what's technically possible?

The ‘New’ Mac Pro Is a Failure

3:10 PM, Nov. 23rd, 2015 · · Editorial

Mac Pro Mess

John Kheit thinks Apple's "new" Mac Pro is a joke, and it's not just because calling a, once again, forgotten and near abandoned 2013 model 'new' in late 2015 is the kind of air-quote irony loved by techno hipsters. He thinks Apple screwed the pooch and needs to fix it.

How to Beat Apple at its Game of Relentless Change

3:50 PM, Nov. 18th, 2015 · · Editorial

The higher purpose of technology

Apple is a very large company now. Its pace of change is enormous. It does a lot of different things that appeal to a lot of different people. However, no one person, not even  tech journalists, can engage every technology at every level. John Martellaro ponders the problems and good solutions.

The iPad is Our Vision of the Future - It’s Not Going Away - Ever

4:15 PM, Oct. 28th, 2015 · · Editorial

The Future of the iPad not yet written

For the seventh quarter in a row, iPad sales have declined. Does this mean the iPad is a failed product? Does this mean Apple will give up on it? Is the iPad Pro the last stand? Is beating up on Apple for this decline a productive thing to do?  John Martellaro says the answer to all these questions is a resounding "No!" You'll see why in a few minutes.

Apple Takes Commie ‘Environmentalist’ Attitude to China

6:17 PM, Oct. 22nd, 2015 · · Editorial

Apple in China

Apple is stepping up its already aggressive environmental game in China. The irony in this announcement is rich. Many on the political right in the U.S. equate environmentalism with the "commies," yet actually-Communist China has few regulations designed to protect its environment, and even fewer that are actually enforced.

Apple Takes Public Stance Against ‘CISA’ Surveillance Bill

4:48 AM, Oct. 21st, 2015 · · Editorial


Apple has come out publicly against the Cybersecurity Information Sharing Act, a surveillance bill that would give the U.S. government sweeping powers to collect information from tech companies. In a statement, Apple iterated its position that privacy should not be traded for security.