Apple Hires HP Veteran for Corporate Sales, But it Won’t Work

5:20 PM, Jan. 8th, 2015 · · Editorial

Apple's New Hire

Apple has a long and sometimes unpleasant history of hiring sales executives from other companies in the hopes that the new guy will have the magic mojo to make everything right. Now Apple has brought in a new HP veteran to sell to large corporations. Things will probably go as they have in the past: not very well.

Apple Watch Has Success Built-in, by Design

3:00 PM, Jan. 5th, 2015 · · Editorial

Apple Watch has success built-in

One can produce wild estimates of the Apple Watch sales. One can do surveys and discover what people think they're willing to pay. But the real prospects for the Apple Watch lie in Apple's unique ability to capture our heart and imagination.

The Missing Apple TV Ad: The Case for Apple Pay

5:30 PM, Dec. 30th, 2014 · · Editorial

So far, major banks have been running TV ads promoting Apple Pay, and that's great. But why is Apple being so shy about its own technology and not running its own ads? John Martellaro has wondered about that too. 

Twitter Goes Over to Dark Side, Decides Who You’ll Follow

2:30 PM, Dec. 30th, 2014 · · Editorial

Twitter forces who we follow

Some Twitter users woke up this morning to find that they were unexpectedly following @MasterCard, perhaps an implied endorsement that was unwanted.  William Shatner was the first to notice this, according to Marketing Land. This appears to be a troublesome effort by Twitter to monetize what has become, in essence, a public utility.

Kelly’s Alternate Holiday Tunes

9:11 PM, Dec. 23rd, 2014 · · Editorial

Tired of the same old holiday songs? Kelly hooks you up with a few of her favorites. Keep in mind Kelly believes Die Hard is a holiday classic, so you may have guessed these are not the standards you're used to.

Why Apple Really Has to Build its Own UHDTV

3:40 PM, Dec. 3rd, 2014 · · Editorial

There's been a division of thinking in the past about Apple and a next generation TV experience. Will Apple simply introduce a new Apple TV, just another black box? Or will Apple make its own UHDTV? Some recent evidence suggests that Apple will make an actual TV.

Unexpected: Why Shopping With Apple Pay Feels so Good

4:10 PM, Dec. 1st, 2014 · · Editorial

The Psychology of ApplePay

There's something interesting going on with the psychology of shopping with Apple Pay. It's not just that it's more secure than swiping a credit card, and it's not just that it's techy cool. John Martellaro explores the phenomenon.

Firefox Continues its Privacy Crusade, Adds Forget Button

3:45 PM, Nov. 11th, 2014 · · Editorial

Firefox 33.1 Forget Button

Mozilla's Firefox browser has been on a very explicit crusade for user privacy for a long time. On November 10th, Mozilla punctuated that commitment by releasing Firefox 33.1 with, notably, a privacy tour and a Forget Button.  John Martellaro, a big fan of Firefox, explains how he feels about it.

CBS Launches News Channel on Apple TV, Keeps Quiet about It

6:00 PM, Nov. 6th, 2014 · · Editorial

CBSN

CBS News and CBS Interactive launched Thursday a "digital streaming news network" called CBSN. The 24 hour channel features live, anchored news for 15 hours each weekday, and while CBS didn't announce it was launching on Apple TV, the service is up and running on Apple's device now. CBS did, however, bother to name Amazon Fire TV and Windows Phone.