Apple has a long and sometimes unpleasant history of hiring sales executives from other companies in the hopes that the new guy will have the magic mojo to make everything right. Now Apple has brought in a new HP veteran to sell to large corporations. Things will probably go as they have in the past: not very well.
One can produce wild estimates of the Apple Watch sales. One can do surveys and discover what people think they're willing to pay. But the real prospects for the Apple Watch lie in Apple's unique ability to capture our heart and imagination.
So far, major banks have been running TV ads promoting Apple Pay, and that's great. But why is Apple being so shy about its own technology and not running its own ads? John Martellaro has wondered about that too.
Some Twitter users woke up this morning to find that they were unexpectedly following @MasterCard, perhaps an implied endorsement that was unwanted. William Shatner was the first to notice this, according to Marketing Land. This appears to be a troublesome effort by Twitter to monetize what has become, in essence, a public utility.
Tired of the same old holiday songs? Kelly hooks you up with a few of her favorites. Keep in mind Kelly believes Die Hard is a holiday classic, so you may have guessed these are not the standards you're used to.
In a recent Time Magazine article by Lev Grossman, Facebook CEO Mark Zuckerberg delivered a broadside against Apple CEO Tim Cook. However, the incoherent blast only served to clarify a bankrupt philosophy by the social networking magnate. John Martellaro ponders a more considered life.
There's been a division of thinking in the past about Apple and a next generation TV experience. Will Apple simply introduce a new Apple TV, just another black box? Or will Apple make its own UHDTV? Some recent evidence suggests that Apple will make an actual TV.
There's something interesting going on with the psychology of shopping with Apple Pay. It's not just that it's more secure than swiping a credit card, and it's not just that it's techy cool. John Martellaro explores the phenomenon.
Mozilla's Firefox browser has been on a very explicit crusade for user privacy for a long time. On November 10th, Mozilla punctuated that commitment by releasing Firefox 33.1 with, notably, a privacy tour and a Forget Button. John Martellaro, a big fan of Firefox, explains how he feels about it.
CBS News and CBS Interactive launched Thursday a "digital streaming news network" called CBSN. The 24 hour channel features live, anchored news for 15 hours each weekday, and while CBS didn't announce it was launching on Apple TV, the service is up and running on Apple's device now. CBS did, however, bother to name Amazon Fire TV and Windows Phone.
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