During Apple's Spring Forward event, Tim Cook finally announced the Apple Watch pricing, and it's eminently reasonable. Those who thought Apple would gouge us for the sake of status were off the mark.
In a pair of interesting articles at Quartz, the suggestion has been made that Apple is giving the Chinese government access to its iOS devices and source code in order to preserve its business there. The facts aren't all in because Apple won't talk about it. And the implied scenario sounds doubtful. However, the situation does raise important issues.
Most of the connected and astute observers of Apple are confident that the Apple Watch will succeed. Perhaps brilliantly. Apple has the savvy, resources, engineering talent and executive leadership to make it a success. So why are there pockets of observers who are sure this new product from Apple will fail? John Martellaro ponders the negative reactions surrounding the Apple Watch, before we have even a hint of sales success.
There was a time, when we were all new to personal computers, that we loved to build and use databases. A computer is the perfect tool for that kind of record keeping. However, in time, we all drifted away from that activity. John Martellaro ponders the why of it all.
What new technologies will literally change the face of the Apple iPhone in 10 years? How should it properly evolve? John Martellaro puts on his futurist hat and speculates where we'll be a decade from now.
Chris Breen announced Tuesday his departure from Macworld magazine to work for Apple. This is the second major hire Apple has made from the ranks of Apple-centric journalist.
All Apple has given us is that the Apple Watch will start at $349. It's been widely assumed that's the Sport model. Plus, there's been a lot of conjecture about the price of the gold Apple Watch Edition, but John Martellaro is more curious about the one in the middle with its stainless steel case and sapphire display.
Building and selling an electric car ain't like dusting crops, kid. It takes a lot of engineering expertise and years of work. John Martellaro explores what he thinks the justification, scenario and timeline would be.
There's a reason observers keep saying Apple isn't innovating or is financially doomed. It has to do with a mental block when understanding what it means to be the best and how that applies to a modern smartphone. John Martellaro delves into the psychology of it all.
It's been reported that Apple is talking to TV content providers about offering to its own customers custom programming packages. These would be smaller subsets of the packages typically offered by the major cable and satellite providers. What does this tell us about the state of Apple and the future of TV?
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