Apple's CEO Tim Cook is a precise speaker, a low-key kind of guy. Sometimes what he says has to be examined very carefully for content, what we call Cook Code. If not done, that can lead to missed clues by investors who desperately need more confidence in Apple's ability to deliver. John Martellaro ponders this Tim Cook paradox.
The Mac has been a very important part of my life for years, but it took me a little while to get there because, it turns out, it didn't yet exist when I was first exposed to the world of personal computers. Once I got my first taste of the Mac, however, there was no looking back. OK, that's not true. But I knew the Mac would be something special and eventually I had one just for me sitting on my desk.
Sell a widget, lose a buck. That's what they teach in business school, right? If so, Microsoft must be earning an A++, because the company is losing money every time it sells a Surface tablet.
Apple's 'Verses' ad for the iPad Air has struck a chord with...seemingly everyone. Even Vic Gundotra, Google’s Senior Vice President of Engineering, took the time to post on Google+ about the ad, where he "painfully admitted" that it's his favorite ad of the year.
Google has brought on security for some of its employee shuttles in San Francisco. Reuters reported that men with ear pieces have been monitoring shuttle stops, taking notes and observing who gets on and off the shuttles.
One of the enduring themes in American business culture is the proper use of power. Unfettered power is a Holy Grail in American business, but it has within it the seeds of its own destruction. Recent court decisions have driven that point home to Apple.
Judge Denise Cote denied a request from Apple to call off her pet watchdog, monitor Michael Bromwich. The move was not surprising, as Apple is protesting what Mr. Bromwich claims is his very mandate from the judge.
There is more to Apple's new TV ad, "What will your verse be?" than meets the eye. It contains elements that showcase truths about both Apple and its customers that can't be easily dismissed. John Martellaro explains.
The Consumer Electronics Show (CES) is a time for massive PR blitzes and the fruits of massive technical efforts and trial visions of the our electronics future. Should all the new CES TV technologies and announcements alarm Apple? Are opportunities disappearing? John Martellaro doesn't think so.
Your iPhone may take great photos, but what if you want to take the images you capture and add an extra artistic touch? As they say, there's an app for that, and we rounded up some of our favorite image effects choices for the iPhone and iPad. Read on to see which image effects apps we use with our iPhones and iPads.
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TMO Daily Observations: 2014-09-23
Sources out of China say Apple has a new iPad Air model coming in October, but no new iPad mini…
TMO Daily Observations: 2014-09-22
iPhone 6 and iPhone 6 Plus sales hit record numbers for Apple over the weekend. John Martellaro and Bryan Chaffin…