Sources and hints have provided a fairly good feel for the products we can expect Apple to announce on September 9. Instead of just another list, John Martellaro has some ideas about what we should be watching for as the event proceeds. Especially Apple's strategy and messaging.
While the iPhone continues to evolve, its counterpart,
R2D2 the iPod touch, has fallen out of step. Kelly makes the case for why the iPod touch should not only stick around but get a little bit of the "updated iOS device" love that's going around.
Dueling narratives have taken shape around Drake's appearance at a benefit for victims of the Katrina hurricane disaster of 2005. Tidal claimed Apple prevented it from streaming Drake's performance, but Drake's management said that's not the case. As with most things, the truth most likely lies in the vast middle ground, and Bryan Chaffin offers his thoughts on what really happened.
In August of 2014, John Martellaro reviewed, in detail, the Amazon Fire Phone. Even though it was missing some key features, he found it to be a solid smartphone with good looks and a good looking GUI. However, the creepy factor of a feature called Firefly doomed the product from the start. The failure tells us something important about Apple and the consumer marketplace.
Google's newly-announced OnHub promises to revolutionize home networks. But with Google's advertising focus for the device centered around the eliminiation of buffering, many early OnHub purchasers will likely be disappointed when they learn that it's their ISP, and not their router, that was the cause of their connectivity issues.
In the modern discussion about Apple, we hear about iPhones, Macintoshes, iPads, music, subscription TV, Apple Watches and even electric cars. Where's the discussion about Apple and robots?
Macworld might be on hiatus, but that doesn't mean Apple conferences are over by any stretch of the imagination. Kelly takes a closer look at what's out there and why you should absolutely be attending.
Now that the Apple Watch is in ready supply, it's time to start promoting it via advertising. And that's exactly what Apple is doing with four new video ads that show, often in a story-based environment, how the Apple Watch can be used to advantage. Bravo.
Apple's 12.9-inch iPad Pro is almost a certainty, given what we now know. However, it's important to put the product into perspective. Being a pro-level product, it won't be for everyone, and that suggests merely incremental sales over what Apple is doing now. That's not a bad thing.
When one couldn't buy an Apple Watch in March, Apple was promoting it heavily. The result was frustration. Now that one can go into an Apple store and buy one, there is no highly visible marketing to create demand. The result is ennui.
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