Apple published the iPad Air 2 - Reveal video to YouTube Thursday. The video was debuted during the company's "It's Been Too Long" media event earlier, and it plays on the original commercial for the iPad Air that showed the device being thinner than a pencil. In the new piece, which is only 32 seconds long, a laser slices off a good chunk of the pencil to make the point that the iPad Air 2 is even thinner.
We pretty much knew what to expect for Apple's October media event. So then, how does having good hunches about what to expect affect our judgment about the products and technologies presented? It's an important question, and John Martellaro weighs in.
Apple's October media event gave us OS X Yosemite, Apple Pay, iOS 8.1, new iPads, and new a new iMac. John Martellaro and Kelly Guimont join Jeff Gamet to talk about Apple's announcements, share their thoughts on the new iPad Air 2 and iMac with Retina Display, and offer their take on whether or not we've really entered into the post-PC era.
Apple updated its Mac mini line Thursday, a long awaited boost to the company's entry-level Mac. The update includes faster processors, faster Wi-Fi, two Thunderbolt 2 ports, and a lower starting price of US$499.
Apple unveiled a new iMac model on Thursday with a 27-inch 5K Retina Display. Phil Schiller, vice president of worldwide marketing, said the new iMac's display is unlike any other for desktop computers, and even called it the "world's highest resolution display."
Apple introduced the new iPad Air 2 during a special media event on Thursday. The new tablet is 20 percent thinner than the iPad 4 and faster than the first generation iPad, sports an improved display with better clarity, and includes Touch ID.
Apple will roll out iOS 8.1 for the iPhone, iPad, and iPod touch on Monday, October 20. The timing fits with the launch of Apple Pay, which needs the update so iPhone 6 and iPhone 6 Plus users can make mobile payments at participating retailers.
OS X Yosemite has been available as a public beta for some time, and now it's moving to an official update release available today, October 16. The update for the Mac operating system will be available as a free download and is compatible with computers that are capable of running OS X Mavericks.
Apple CEO Tim Cook announced that WatchKit, a developer environment for coding Apple Watch apps, will roll out in November. WatchKit will let developers create custom apps for Apple's smartwatch device, scheduled to ship in early 2015.
Apple Pay is officially launching on Monday, October 20. Apple confirmed its mobile payment system for the iPhone 6 and iPhone 6 Plus during a special media event on Thursday.
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TMO Daily Observations: 2014-10-23
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