Product lines tend to expand as the technology evolves. The user base grows to include people with new needs. Competition heats up. And so it's only logical that Apple would introduce, after this long hiatus in iPads, a model with a larger display than 9.7-inches. John Martellaro explains.
One could think of many reasons for Apple's early 2013 new product drought. In fact, John Martellaro has thought of 15 of them. Why must Tim Cook's theorized incompetence be the most popular? Is it perhaps because an off-the-cuff assessment of a CEO's character is easier than penetrating Apple's shroud of secrecy? Here's John's list of other reasons for the drought.
It'll be some time before Tim Cook is ready to step down as Apple's CEO, but John Martellaro, always thinking ahead, has some thoughts on the process for selecting the next Apple CEO. The analysis, in fact, applies to any corporation.
There was a time, during the PC Wars, when Apple customers had a special passion for Macs. It was derived from the industrial design of Macs and the OS, but propelled by the fact that businesses wanted to buy the cheapest PCs for their employees. Fast forward to now when every Apple competitor seems able to copy the iPhone and iPad. Where did all that Mac passion go?
What makes a product creepy? How do customers feel about Internet services versus things they can touch and hold? John Martellaro explores the creepy factor.
Many Apple customers throughout the years profitably utilized the rack mounted Xserve product in their businesses. It was a quality product that cost less than the competition's by a significant amount. Yet, it was doomed to failure. John Martellaro tells how it happened.
Most every publication has expressed dismay over Apple's new product drought. A lack of innovation is often cited. In fact, something very big may be coming, and that takes time to prepare. John Martellaro explains.
Smartphone competition is keen. Should Apple panic, jump to the iPhone 6 name? But then Apple always has its own agenda. What are the real issues? John Martellaro, in typical style, explores the iPhone 5S vs iPhone 6 naming issue.
Fighting the good fight is a noble thing to do for a corporation. Americans love the underdog. And so, after Apple's successful apology to Chinese customers, does Apple have an opportunity to improve its image in the U.S.?
Apple, since its inception, has always had computers that appealed to scientists and engineers, thanks to their ease of use, technical elegance, and, since 2001, UNIX. In turn, Apple embraced that market as a sign of Apple's dedication and professionalism in supporting their endeavors. Recently, Apple dropped its Web page that focuses on the use of Apple products in science. John Martellaro attempts to shed some light on this event.
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