Many Apple customers throughout the years profitably utilized the rack mounted Xserve product in their businesses. It was a quality product that cost less than the competition's by a significant amount. Yet, it was doomed to failure.  John Martellaro tells how it happened.

Most every publication has expressed dismay over Apple's new product drought. A lack of innovation is often cited. In fact, something very big may be coming, and that takes time to prepare.  John Martellaro explains.

Smartphone competition is keen. Should Apple panic, jump to the iPhone 6 name? But then Apple always has its own agenda. What are the real issues? John Martellaro, in typical style, explores the iPhone 5S vs iPhone 6 naming issue.
 

Fighting the good fight is a noble thing to do for a corporation. Americans love the underdog. And so, after Apple's successful apology to Chinese customers, does Apple have an opportunity to improve its image in the U.S.?

Apple, since its inception, has always had computers that appealed to scientists and engineers, thanks to their ease of use, technical elegance, and, since 2001, UNIX. In turn, Apple embraced that market as a sign of Apple's dedication and professionalism in supporting their endeavors. Recently, Apple dropped its Web page that focuses on the use of Apple products in science. John Martellaro attempts to shed some light on this event.
 

Periodically, Apple updates OS X, and we get our hopes up that things will get better, not worse. That's what always happened in the past, and we loved it.  Nowadays, however, there is some concern that instead of fabulous new OS technologies to serve us, we'll be dragged into something that unnerves us.  That's a big difference.  What can Apple do to reemerge as the hero?

There are several working theories about why Marissa Mayer no longer allows Yahoo employees to work at home. In any case, in principle, working at home is very doable for these kinds of technical jobs.  John Martellaro, who worked out of a home office for Apple, explains what may be going on at Yahoo.
 

Years ago,  Apple attended many professional conferences annually such as SIGGRAPH, Educause, Supercomputing and Macworld to name a few. In time, Apple felt that participation was no longer required. However, times have changed and so has Apple. What would be the effect if Apple were to make a return?

Companies that splinter and proliferate their products lines have had severe problems in the past. However, Apple did have to meet the threat of the 7-inch tablet and did so very nicely. The company may have to do it again.
 

As one travels around the Internet, one can find many, many articles that are suddenly anti-Apple. It's not that Apple didn't have its detractors before, rather, a new outcropping of negative writing has appeared. John Martellaro looks into why this is happening.