Apple Will Call the Next iPhone ... the What?

4:10 PM, Apr. 10th, 2013 · · Hidden Dimensions

The Next iPhone Name?

Smartphone competition is keen. Should Apple panic, jump to the iPhone 6 name? But then Apple always has its own agenda. What are the real issues? John Martellaro, in typical style, explores the iPhone 5S vs iPhone 6 naming issue.

Apple: The ‘Mitt Romney’ of Corporations

3:16 PM, Apr. 4th, 2013 · · Hidden Dimensions

Fighting the good fight.

Fighting the good fight is a noble thing to do for a corporation. Americans love the underdog. And so, after Apple's successful apology to Chinese customers, does Apple have an opportunity to improve its image in the U.S.?

Apple Drops Science as Core Market, Web Page Deleted

3:45 PM, Mar. 25th, 2013 · · Hidden Dimensions

Apple and Science Marketing

Apple, since its inception, has always had computers that appealed to scientists and engineers, thanks to their ease of use, technical elegance, and, since 2001, UNIX. In turn, Apple embraced that market as a sign of Apple's dedication and professionalism in supporting their endeavors. Recently, Apple dropped its Web page that focuses on the use of Apple products in science. John Martellaro attempts to shed some light on this event.

Apple’s OS X 10.9: a New Hope

3:30 PM, Mar. 21st, 2013 · · Hidden Dimensions

OS X 10.9: a new hope

Periodically, Apple updates OS X, and we get our hopes up that things will get better, not worse. That's what always happened in the past, and we loved it.  Nowadays, however, there is some concern that instead of fabulous new OS technologies to serve us, we'll be dragged into something that unnerves us.  That's a big difference.  What can Apple do to reemerge as the hero?

Yahoo, Marissa Mayer & Understanding Work at Home

3:14 PM, Mar. 5th, 2013 · · Hidden Dimensions

Working at Home - Apple perspective.

There are several working theories about why Marissa Mayer no longer allows Yahoo employees to work at home. In any case, in principle, working at home is very doable for these kinds of technical jobs.  John Martellaro, who worked out of a home office for Apple, explains what may be going on at Yahoo.

What if Apple Were to Return to Conferences Like Macworld?

4:30 PM, Feb. 12th, 2013 · · Hidden Dimensions

The Big Apple Show works.

Years ago,  Apple attended many professional conferences annually such as SIGGRAPH, Educause, Supercomputing and Macworld to name a few. In time, Apple felt that participation was no longer required. However, times have changed and so has Apple. What would be the effect if Apple were to make a return?

The Case for Augmenting Apple’s Product Line

3:45 PM, Jan. 22nd, 2013 · · Hidden Dimensions

The Case for Expanding Apple's Product Line

Companies that splinter and proliferate their products lines have had severe problems in the past. However, Apple did have to meet the threat of the 7-inch tablet and did so very nicely. The company may have to do it again.

Why so Many Tech Columnists are Down on Apple

4:14 PM, Jan. 15th, 2013 · · Hidden Dimensions

A world of headlines

As one travels around the Internet, one can find many, many articles that are suddenly anti-Apple. It's not that Apple didn't have its detractors before, rather, a new outcropping of negative writing has appeared. John Martellaro looks into why this is happening.

The Tablet Era Will End. Will Apple be Ready?

3:25 PM, Jan. 2nd, 2013 · · Hidden Dimensions

The post-tablet era

The personal computer era lasted from 1977 until 2010. Nowadays, we're in the Post-PC era, the tablet era.  That, like the netbooks, shall also pass. What's next? More importantly, what do we want?

OS X Simplification is Dr. Crusher’s Shrinking Warp Bubble

3:00 PM, Dec. 5th, 2012 · · Hidden Dimensions

Warp Bubble

The idea that Macs should become simpler, more fun to use, and more like the iPad has its limits.  There is a proper place in our technical society for awesome computational power, intelligent agents, elegant complexity and power tools on the desktop. That computational power, so far, hasn't been fully exploited by Apple.