How to Compete Against Apple … and Win

2:15 PM, May. 15th, 2012 · · Hidden Dimensions

Corporate Karate

Smart, technical people have known for a long time why their company, their executives, and their CEO can’t seem to fight a winning battle against the competition, namely Apple. It’s a dirty little secret that no one wants to admit to. John Martellaro explores the problem.

The Mother Eats Her Young: iPad vs. MacBook

2:05 PM, May. 4th, 2012 · · Hidden Dimensions

Hidden Dimensions

Could the iPad really cannibalize the MacBook line into extinction? Could there be a resurgence of the desktops? John Martellaro has more questions than answers, but gives it a shot.

No FridgeToaster for You: Let the iPad Evolve

4:50 PM, Apr. 26th, 2012 · · Hidden Dimensions

Evolution of technology

During Apple’s Financial Results Conference Call on Tuesday, Tim Cook dismissed the idea of a hybrid device, the convergence of the MacBook and an iPad. He clearly stated, “We’re not going to that party.”  John Martellaro has some thoughts on that related to the natural selection and evolution of the iPad.

Apple’s Dream of Appliance Computing is Unobtainable

6:00 PM, Apr. 17th, 2012 · · Hidden Dimensions

The unsinkable appliance?

When dial-up gave way to always-on broadband, and our computers came to be exposed to the Internet 24x7, a perpetual conflict sprang to life: the direct interests of Apple to tout care-free “appliance computing” versus the reality of technology, evil hackers, and the limits of a modern OS.  The Flashback Trojan renews the question: how’s Apple doing? Can the security war be won?

Okay, SciFi Fans, What Comes After iPad?

5:00 PM, Mar. 27th, 2012 · · Hidden Dimensions

After the iPad

The evolution of our science fiction technology, the dramatic visions of people who dream the future for a living, have steadily percolated into our lives. We dreamed of a personal tablet, and now we have it. What could be next for Apple — and us?

Apple & HDTV: Shifting from Domination to Delight

4:59 PM, Mar. 15th, 2012 · · Hidden Dimensions

TV Delight

There was a time in 2011 when we had a feeling that Apple might be able to deliver a new kind of TV viewing experience. It would be so good that we would gladly cut our cords. The cable and satellite industry would be embarrassed. We would be in Apple Nirvana. Now, however, that ship has sailed. Something else is emerging.

Apple Customers Can Sometimes Just Say No

5:50 PM, Feb. 21st, 2012 · · Hidden Dimensions

Learning to Just Say No

An endless array of technologies are thrown at us by Apple and all the other technology companies. How can we decide which ones are worthwhile, ignore others, and thereby achieve a balanced, productive life?  John Martellaro has some ideas.

Simpler Apple Apps Shouldn’t be Simple-minded

2:30 PM, Feb. 7th, 2012 · · Hidden Dimensions

Simpler isn't always better

Some of Apple’s new OS X apps are exhibiting an interesting tendency. Instead of a brilliant user interface to deal with technical complexity, there is the removal of functionality. However, simpler isn’t always better.