When Apple was about the business of launching the new Mac OS X in 2001, the feeling was that there was much to be gained by engaging the science community explicitly. UNIX was and is the lingua franca of science and computing, and Apple’s strategy worked. These days, Apple doesn’t appear so interested in explicit science support because of changes in Apple’s market and in the science and research community. Here’s how it all happened.
The fog is starting to clear. A coherent picture of what Apple may be trying to do with the rumored Apple HDTV is emerging. There are four keys: an industry ripe for disruption, Apple’s elegant merging of technologies, granting customer control and and the appeal of another iOS family member. Some may call it a prison, others a unification. But it’s coming.
Smart, technical people have known for a long time why their company, their executives, and their CEO can’t seem to fight a winning battle against the competition, namely Apple. It’s a dirty little secret that no one wants to admit to. John Martellaro explores the problem.
Could the iPad really cannibalize the MacBook line into extinction? Could there be a resurgence of the desktops? John Martellaro has more questions than answers, but gives it a shot.
During Apple’s Financial Results Conference Call on Tuesday, Tim Cook dismissed the idea of a hybrid device, the convergence of the MacBook and an iPad. He clearly stated, “We’re not going to that party.” John Martellaro has some thoughts on that related to the natural selection and evolution of the iPad.
When dial-up gave way to always-on broadband, and our computers came to be exposed to the Internet 24x7, a perpetual conflict sprang to life: the direct interests of Apple to tout care-free “appliance computing” versus the reality of technology, evil hackers, and the limits of a modern OS. The Flashback Trojan renews the question: how’s Apple doing? Can the security war be won?
There’s been a lot of excitement about the Google Glass Project in the past 24 hours. John Martellaro has some thoughts on how that vision compares to Apple’s.
The evolution of our science fiction technology, the dramatic visions of people who dream the future for a living, have steadily percolated into our lives. We dreamed of a personal tablet, and now we have it. What could be next for Apple — and us?
Tim Cook has been the full-time CEO of Apple since late August 2011. The new captain of the ship is steadily earning our confidence.
There was a time in 2011 when we had a feeling that Apple might be able to deliver a new kind of TV viewing experience. It would be so good that we would gladly cut our cords. The cable and satellite industry would be embarrassed. We would be in Apple Nirvana. Now, however, that ship has sailed. Something else is emerging.
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